Inform your strategy and prove your impact.
Deep advertising and ABM analytics help you do more of what’s working, and less of what’s not.
AdRoll analytics
Measure and optimize advertising performance across channels, throughout the funnel.
Metrics and KPIs
View conversion, performance, and video metrics from an easy-to-use, customizable dashboard.
Robust reporting
Access in-depth reports that surface new audiences, provide detailed conversion insights, and benchmark performance against industry peers.
Cross-channel attribution
Identify the channels and journeys across your marketing mix that are driving the most conversions and highest revenue.
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Brand lift surveys
Learn how your digital ad campaigns are influencing consumer perceptions and impacting your brand.
AdRoll ABM analytics
Understand how your account-based marketing programs are driving ROI.
Comprehensive reports
View detailed reports that cover important cross-channel metrics, including revenue impact, engagement, pipeline progression, website analytics, and brand lift.
Buyer insights
Discover accounts that are most likely to become open opportunities and track buyer intent signals based on relevant keywords.
Results
Sync your analytics platforms to capture the big picture
Use our API to securely transfer metrics and attribution data to your CRM, marketing automation platforms, and business intelligence tools.
“With Adroll we got visibility into all our channels. Adroll’s measurement and reporting tools allow us to track the path to purchase across all of our various channels.”
FAQ
Frequently asked questions
What campaign metrics are available on the AdRoll and AdRoll ABM platforms?
AdRoll’s provides over 30 different campaign metrics which include:
Performance metrics, such as:
- Spend, Impressions, Clicks
- CTR, CPM, CPC
- New Visitors, Cost per New Visitor
Conversion metrics, such as:
- Total Conversions, CPA, ROAS
- Conversion Rate
- Click- and View-through Conversions
AdRoll ABM covers the same campaign metrics from AdRoll (listed above), plus additional ABM campaign specific metrics:
Pipeline revenue metrics, such as:
- Sales Cycle Length
- Opportunity Win Rate
- Average Opportunity Size
Target account engagement metrics, such as:
- Accounts Reached
- Accounts Visited
What customer and marketing insights are provided by AdRoll and AdRoll ABM?
AdRoll provides industry specific benchmarks on KPI, such as CPM, CTR, and CPC for marketers to compare their campaign performance against their industry peers.
In addition, AdRoll provides insights on how well brand awareness campaigns capture attention and drive first-time visits to your site, with metrics covering:
- Visibility: Average Daily Reach, Daily Frequency
- Interest: New Visitors, Engaged Visitors
- Efficiency: Cost per New Visitor, Cost per Engaged Visit
AdRoll ABM provides a variety of insights that help B2B marketers analyze audience fit, engagement, and intent scores. Some examples include:
- Intent and Predictive Signal: Keyword Intent and Keyword Intent Location, Open Opportunity Prediction Likelihood
- Account Scoring: Ideal Customer Profile (ICP) Scoring
- Website Analytics: Top accounts visiting your website, Top website pages seen by your target accounts, Top industries visiting your website
What 3rd-party analytics tools do AdRoll and AdRoll ABM integrate with?
AdRoll and AdRoll ABM offer a wide range of partners, plus API access for reporting at the campaign, ad group, ad, and conversion level. For a full list of our integration partners, visit AdRoll’s partner portal.