AdRoll Account Based Marketing Services Addendum

This AdRoll Account Based Marketing Services Addendum (“ABM Addendum”) supplements the AdRoll, Inc. (“AdRoll”) Terms of Service (“Terms”) and together the Terms and this ABM Addendum govern your use of the AdRoll Account Based Marketing Services (as described in Section 2 below) (the “ABM Services”). Terms not defined herein shall have the meaning as set forth in the Terms or the applicable Order Form.

1. Additional Definitions.

“Order Form” means a document executed by both parties that specifies the duration of the ABM Services, fees, pricing and other details specific to the ABM Services.

“Term” for purposes of this ABM Addendum shall mean the then-current Initial Term or Renewal Term, as applicable.

2. AdRoll ABM Services Description.

The ABM Services enable integration with your customer relationship management tools (such as Salesforce) or third party data vendors to allow AdRoll to target contacts and leads that have been identified by you. Through this integration, AdRoll may provide you updates as the contacts, leads or accounts engage with AdRoll advertisements.

3. Term.

The ABM Services shall commence on the Initial Term Start Date and shall continue for the Initial Term Length (each as defined in the applicable Order Form). Upon the Initial Term End Date and any subsequent Renewal Term End Date(s) thereafter, the ABM Services shall automatically renew for the Renewal Term Length, unless either party provides written notice of non-renewal at least thirty (30) days prior to the end of the Term. Notwithstanding the terms of Section 11.1 of the Terms (except as set forth in the preceding sentence), the ABM Services are not terminable by you for convenience and may only be terminated by you if AdRoll materially breaches the Terms or this ABM Addendum and fails to cure such breach within thirty (30) days of written notice thereof.

4. Fees.

Client shall pay the Platform Fee and all other fees set forth in the applicable Order Form in accordance with the terms of such Order Form and the Terms. All fees for ABM Services are non-cancelable and non-refundable. Additional fees for ad spend, media costs and related items may be required and shall be due and payable as set forth in the applicable Insertion Order. The Total Cost of the applicable Term will be billed at the beginning of such Term.

5. Hashed Email Addresses.

The ABM Services collects and/or uses hashed versions of Client’s user email addresses as a persistent part of, or in connection with, our cross device graph. By using the ABM Services, you agree to such collection and/or usage and that these hashed email addresses will be Service Data (as defined in the Terms). You further agree that AdRoll may combine such hashed email addresses with data or hashed emails of other participating customers in order to enable recognition of users across devices.

6. Service Levels.

AdRoll will use commercially reasonable efforts to provide the ABM Services consistent with general industry standards in a manner that minimizes errors and interruptions, provided that the ABM Services may be temporarily unavailable for scheduled maintenance or for unscheduled emergency maintenance, or due to other causes outside of AdRoll’s reasonable control.

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