Account-based Marketing
Generate pipeline and grow revenue with AdRoll ABM.
Account-based intelligence that makes every touchpoint count
Capabilities
Zero in on the right accounts,
at the right time
AdRoll ABM (formerly RollWorks) connects data, teams, and tools so you can speed up sales cycles and close high-value deals.
Reach and engage decision makers with multi-channel advertising
Precisely target key accounts with full-funnel, AI-powered ad campaigns.
Turn buyer signals into meaningful action
Identify high-fit buyers and get alerted when it’s time to make your next move.
Unify marketing, sales, and revenue teams
Integrate with all of your data platforms to keep marketing and sales motions always in sync.
Move prospects down the funnel — and prove ABM works
Create an average of 16% more opportunities, tracking performance all the way to closed-won.
Simplify your ABM operation to get more done
Execute even the most sophisticated ABM strategies using intelligent automations and real-time support.
“We’re achieving a 50 percent new opportunity rate with existing customers we target with ABM.”
Features
Powerful features to secure the next big win
Uncover buyer insights
Identify buying signals early and move faster, sooner. Built on a foundation of 2.6 billion digital identities and 92 million contacts, our proprietary AI defines your ideal customer profile, surfaces unknown target accounts, and illuminates those who are most likely to make a purchase.
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Take data-driven action
Let buyer signals put your strategy in motion. The AdRoll ABM Command Center tracks buyer signals in real time and recommends your next best steps — add records to your CRM, build account and contact lists, or send priority lists to sales.
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Execute multi-touch plays
Activate multi-channel advertising campaigns and outreach to engage buyers at the right moments. Reach them on their favorite websites, apps, social media, and streaming services with personalized messages that keep your brand top-of-mind.
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Drive and measure reliable ROI
See which strategies are working (and where to make adjustments). Measure impact across the buyer journey, tie ABM efforts to revenue and pipeline, and amplify your own CRM reporting with unified data integrations.
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FAQ
Frequently asked questions
What are the benefits of AdRoll ABM?
With AdRoll ABM, you’re not just running campaigns, you’re refining ABM by leveraging deep buyer insights and actionable recommendations for precise targeting and tangible results.
This approach simplifies the complexity of pinpointing and engaging with high-value accounts, ensuring your marketing efforts are laser-focused on those with the most significant revenue potential.
What differentiate AdRoll ABM from other ABM solutions?
AdRoll ABM seamlessly combines a precise B2B audience segmentation and targeting solution with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.
How can I learn more about AdRoll ABM?
Schedule a demo of our AdRoll ABM solution customized to your needs.
BidIQ is a registered trademark of NextRoll, Inc. InIQ is a trademark of NextRoll, Inc., with its application pending. Unauthorized use is prohibited. All other trademarks are the property of their respective owners.
