Use Case: Convert website visitors
Hawaii Shark Encounters served video ads to site visitors who were planning their vacation on the big island. By pairing this ad type with a retargeting strategy, Hawaii Shark Encounters was top-of-mind with incoming travelers while bringing down costs. Since incorporating video, they’ve seen a lower cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI.
Depuis l'intégration des annonces vidéos :
Éléments importants à retenir
- Targeting audiences that are closest to converting boosts revenue and lowers costs
- Video ads provide more context and engagement than traditional ad types