Tuesday, May 16th at 11am PST/2pm EST
Host(s): AdRoll, Bitly
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ABM at Scale: Maximizing the Value of Your Target Accounts
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers, yet many are still unsure how to create successful digital campaigns using this strategy.
To make things easier, we’ve teamed together with Bitly to identify actionable best practices to help any business easily identify target accounts, serve them personalized messaging, and convert them into paying customers.
In this webinar, we'll cover:
- How to work with sales to identify target accounts
- Real-world examples of how AdRoll clients used ABM to drive sales
- How to measure the success of your ABM campaigns