Case Study | Industry: B2B

Capabilities Used: AdRoll Attract, AdRoll Convert


For SMB e-commerce marketing customers, AdRoll and retargeting is an integral part of growing an online store. We recommend using AdRoll as part of our customers' marketing strategy to achieve the full suite of data-driven marketing analytics and automation needed to reach today’s multi-channel online shopper. Working with AdRoll’s APIs, Springbot is able to provide web and social retargeting solutions including dynamic ads, a highly-requested personalization feature. When using social and web retargeting together, our stores experience a 73% improvement in conversions."

—Joe Reger
Co-founder and CTO, Springbot


Springbot and the SMB e-commerce merchant opportunity

Springbot is a data driven e-commerce marketing platform focused on delivering marketing solutions for SMB stores on BigCommerce, Magento, and Shopify. Their goal is to connect carts, customers, and marketing channels for the SMB store owner or marketer to not only have a single view of what is working and what is not, but to also take their next marketing action. Springbot combines marketing analytics and marketing automation into a single platform combined with data-driven marketing actions.

Challenge: Reach a wider audience with AdRoll APIs

Four years ago, Springbot was interested in expanding their SMB marketing tech offering to include ad tech products, like web retargeting products. They evaluated various ad tech players in the ecosystem to find the best fit for their customers. Springbot quickly discovered that AdRoll was the best partner to work with given their robust set of APIs, from retargeting to reporting to audiences, which in turn provides the best experience for their customers in terms of ROI.

Rather than allocating resources towards building their own web and social retargeting solution, Springbot accessed AdRoll’s product offerings, via API, adapting those offerings to their target customer and incorporating the channel performance as part of their full-funnel marketing solution. With the addition of AdRoll Convert to their e-commerce marketing platform, Springbot customers had access to all the marketing capability and reporting they needed to grow their online store.

Solution: Focusing on delivering full marketing stack capability with AdRoll

Springbot is the leading expert in the SMB e-commerce vertical. With more than 1,300 merchants on the platform today, Springbot’s goal is to connect carts, customers, and marketing channels for the SMB store owner or marketer to not only have a single view of what is working and what is not, but to also take their next best marketing action. Springbot combines marketing analytics and marketing automation for social platforms including Instagram, email, automated behavioral emails, ad retargeting, and Amazon marketplaces.

When Springbot partnered with AdRoll using our APIs they experienced tremendous customer feedback.

“As part of our e-commerce customers marketing strategy, they are looking for a holistic and high-performing web and social retargeting solution and we’re able to uniquely offer that given our partnership with AdRoll,” said Joe Reger, co-founder and CTO of Springbot.

There are a number of key ways that Springbot has uniquely adapted the AdRoll products for SMB e-commerce stores. First, customers can create, set up, and launch static or dynamic ads for the web, Facebook, or Instagram directly within Springbot. Second, Springbot provides the ability to create and manage campaigns, as well as adjust budget across multiple campaigns. Third, each customer has an e-commerce account manager who provides ongoing recommendations for optimizing AdRoll as part of their overall marketing strategy and execution.

Result: AdRoll + Springbot Success

Springbot and AdRoll were committed to being both collaborative and transparent. As a result, their partnership has continued to grow as a result.

Springbot is one of AdRoll’s top platform partners to date. At AdRoll, we believe that when Springbot succeeds, AdRoll succeeds. When Springbot’s leadership team went looking for a partner to integrate with, they weren’t looking for just API Documentation; they were looking for a partner team to work with and a company committed to making advances in ad tech solutions.

“It is about the API, but it is also about the people behind the technology that is most important to our partnership,” says Reger. “AdRoll is always available to talk to us, whether it’s explaining new additions to documentation, diagnosing specific use cases, sharing future product roadmap plans, or making themselves available to solve customer facing challenges via a developer slack portal.”

Whether we’re building new product feature sets or creating new API Documentation, Springbot is always interested in testing with us and giving us real-time product feedback. By working together, we’re able to offer Springbot customers the best possible user experience and drive value for both companies.

AdRoll’s investment in the API team is evident, as an entire team has been formed to launch and support new API partners.

Peter Krivkovich, CFO of AdRoll, comments, "We've seen great success in the AdRoll and Springbot partnership as we have a shared mission: to help businesses increase their revenue with cutting edge marketing tools. It’s great to see what Springbot’s developers have created on the Springbot platform by leveraging AdRoll APIs and expanding on AdRoll’s core retargeting platform. Our teams have worked together seamlessly for years, and together we've been able to fulfill our shared mission and help businesses grow."


If you are interested in learning more about the AdRoll Partner API partner program, please check our Technology partners page. If you are interested in learning more about Springbot, please visit www.springbot.com.


About Springbot

Springbot is a data driven e-commerce marketing platform focused on delivering marketing solutions for SMB stores on BigCommerce, Magento, and Shopify. Their goal is to connect carts, customers, and marketing channels for the SMB store owner or marketer to not only have a single view of what is working and what is not, but to also take their next marketing action. Springbot combines marketing analytics and marketing automation into a single platform combined with data-driven marketing actions.

AdRoll has generated over $7 billion in revenue for customers.

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