REPORT, 17 Pages
Published: Oct 2016
Topic(s): Email Retargeting

Email Marketing: You're Doing It Wrong

Learn 12 tips to supercharge your highest performing channel.

Email retargeting connects rich customer data to email addresses in order to nudge customers from their inboxes to conversion. According to VentureBeat, for the past 10 years, email has produced higher returns on investment than all other marketing channels. A recent study found that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.

But email marketing requires thoughtful attention to detail in order to drive sales. After interviewing dozens of marketers and analysing our data, AdRoll has identified 12 reasons your emails might not be converting customers:

  • Are your subject lines attention grabbing?
  • Is your copy concrete?
  • Are you collecting email addresses early enough?
  • Did you create personalised email plans?
  • Learn how to avoid these oversights and more with proven advice compiled from dozens of marketers and our own data analyses.

With email marketing making a comeback in the age of programmatic, check out how to take advantage now and optimise the best you can as more and more companies continue the march towards automation.