7 COVID-19 Messaging Mistakes to Avoid
The coronavirus outbreak has radically disrupted the work of many businesses. While prominent companies like Amazon are continually making headlines for their hiring plans and future moves, small businesses face a great deal of uncertainty, and it may not always be clear what to do next.
However, there are steps that you can take to address the situation and to prepare for when the world returns to the office. And while there isn’t a set of rules that every business needs to follow to communicate with customers, it’s important to avoid coming off as careless, redundant, or even worse — opportunistic. So, how do you communicate with customers during a crisis? And when (and how) do you evolve your brand’s messaging for the future?
Join Meredith Klee, Head of Communications at AdRoll (a Division of Nextroll, Inc.) and Lauren Fairbanks, Co-Founder and CEO at S&G Content Marketing, an award-winning content marketing agency, as they discuss the top messaging mistakes to avoid during a crisis — and the next steps for when the world opens back up again.
This webinar will also cover:
- How to shift your messaging to offer your services and products in a way that’s sensitive yet remains aligned with marketing goals.
- How to generate goodwill and reciprocity with customers through your messaging.
- How to avoid communication fatigue.
- Examples of what to do and what not to do.
- And more!
Lauren Fairbanks, CEO, S&G Content Marketing