Event Date: March 9 @ 11am PST
Host(s): Will Bunnett, principal, Clarify Agency

How Political Campaigns Use Digital Marketing—and Why This Can Help Your Business

Most companies would agree that getting 45% market share would be a huge success. Yet, in politics, winning 45% means losing the vote. In our webinar, you’ll hear key lessons about political marketing campaigns—including best practices for email, social media, and retargeting—while learning how to apply them to your own advertising strategy so you can win more customers.

AdRoll is proud to present host Will Bunnett, renowned political brand strategist and principal at Clarify Agency. Will managed President Obama’s digital rapid response strategy and worked on his election email team, has implemented political campaigns all over the country, and holds a master’s degree in political psychology.

Join our webinar to gain impactful insights from Will Bunnett as he delves into important topics that are bound to help marketers of all stripes:

  • What can marketers learn from today’s political marketing?
  • What are the three principles behind successful digital marketing campaigns?
  • Which tools are candidates using that businesses can adopt into their strategies?

Can't make it? No problem! We will email a recording after the presentation.

*Will Bunnett specializes in political brand strategy, online fundraising, digital engagement, website content, and messaging development. His work with clients—including Elizabeth Warren, Claire McCaskill, Cory Booker, and the California Democratic Party—has earned numerous awards, and his thought leadership has appeared in leading publications, like the Huffington Post and The Hill. Prior to founding Clarify, Will was a senior strategist at Trilogy Interactive and a senior digital writer and producer on the 2008 Obama presidential campaign in Chicago.*