By emphasizing brand over individual products, you teach customers to associate your company with particular values and qualities. Let’s go over how to build a marketing strategy that centers on your brand identity.
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By addressing all stages of the funnel, you can reach your customers wherever they are and be available for them when they finally make a purchasing decision. Let’s go over each funnel stage and the marketing strategies that support them with some examples.
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Let’s dive into the key data practices ensuring reliable attribution modeling: preserving data quality, employing deeper granularity, data normalization, data governance, and implementing multi-touch attribution (MTA) models.
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Through this partnership, AdRoll customers can access enterprise-grade premium analytics in a user-friendly interface at a competitive price point.
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Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.
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The world of marketing insurance is highly competitive, with a variety of brands vying for the attention of the same audiences. How do you stand out from the rest?
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Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
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In a digital ecosystem inundated with advertisements and distractions, capturing and retaining audience attention requires more than just flashy visuals and catchy slogans. Learn how to gamify with these tips.
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With the rise of virtual assistants like Siri, Google Assistant, and Alexa, consumers are turning to voice commands to search for information, make purchases, and interact with brands. Advertisers must adapt their strategies to effectively reach and engage with these consumers in this era. Click here to learn.
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