Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.
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Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.
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We've pulled together a guide how to maximize advertising budgets while consumers tighten their wallets, including budget forecasts, shifting channel trends, and what marketers should be doing now. You might be pulled into meetings about how your advertising team plans to adapt. Be prepared!
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Consider this post a breathing FAQ for all of your economic downturn questions, with answers and effective management strategies from our team of marketing experts.
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If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
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Advertisers need a DSP that drives campaign performance without sacrificing user privacy. AdRoll’s ability to activate third- and first-party data with its unique BidIQ bidding technology and privacy-forward targeting strategy is precisely what advertisers need to succeed going forward.
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During this time of economic uncertainty, it's important for brands keep to customer engagement alive. Here are some helpful tips on how to do so.
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How do AdRoll and MNTN compare when it comes to features, pricing, pros, cons, and use cases? We’ve got the answers.
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Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
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CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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