Video Advertising Best Practices
If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.
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2026 DOOH Advertising Strategy: A Full-Funnel Guide to Programmatic Success
Execute a 2026 DOOH advertising strategy that wins customers across the full marketing funnel, from TOFU brand awareness to BOFU foot traffic. Learn the benefits of DOOH and how to measure your success.
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16 DOOH Examples with Creative Best Practices
Learn how to design creative for DOOH advertising that interests your target audience. Our creative examples show you tactics across a variety of screens, with an FAQ on how to use cross-channel creative.
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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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CTV Full Funnel Strategies: Building Campaigns for Optimal Marketing Results
You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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Your B2B H1 Marketing Plan: A 2026 Full-Funnel Marketing Strategy
Get back into gear after the holiday slump with a comprehensive B2B H1 marketing strategy. Clean up your MarTech stack, align sales and marketing, and choose the right channels and tactics for success.
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Beyond Black Friday: How to Turn Holiday Traffic Into Year-Round Growth
In our latest webinar, "Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth," we discuss how to turn one-time discount hunters into loyal customers. This is our recap with core strategies to carry through Q1, including segmentation triage, channel prioritization, and more.
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CTV Creative Best Practices: Improve Recall & Drive Conversions
Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. Learn strategies to measure the success of CTV creative and capture audience attention.
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CTV Optimization Basics: Bid Strategy & Frequency to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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Australia’s Social Media Ban for Under-16s: What It Changes and What Comes Next for Marketers
Learn what comes after the social media ban for under-16 youths in Australia and what it means for advertisers. There are still effective strategies and messages to reach the youth audience.
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