An Introduction to Retail Advertising & Media
Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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Sr. SEO Marketing Manager @ AdRoll
Wilson is the Sr. SEO Marketing Manager at AdRoll.
Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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We compare two digital marketing giants — AdRoll vs Criteo — and take a deep dive into which one will better suit your digital ad needs.
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Google Analytics is the “big name, but did you know there are Google Analytics alternatives with even better functions and features?
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Retargeting is a critical marketing tactic. Here are the best retargeting platforms to increase your ROI, ROAS, and create robust retargeting campaigns.
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With how fundamentally important cross-channel advertising and marketing platforms are, let's take a look at their most critical features and dig into the popular options.
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In this guide, we’ll explain what a transactional email is, how it works, and how to leverage its power as an ecommerce seller.
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Ready to work smarter, not harder? Here’s everything you need to know about using ecommerce automation to scale the Shopify mountain.
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UTM source tracking and auto-tagging are the two kinds of tagging you're likely to encounter. They share some functions but also have some unique features.
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Tag Manager is a crucial part of Google Analytics that helps channel data from your website to your platforms to create and publish ad campaigns.
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