Author

Chelsea Dougherty

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Welcome to the first edition of Ecommerce Marketing Overheard — I’m Chelsea, AdRoll’s Sr. Product Marketing Manager. 👋 Consider me the ecommerce world’s Gossip Girl — I’ll give you the monthly lowdown on what marketers are talking about, updates on how the ecommerce landscape is changing, and the market data that matters.  In this edition: Buy Now, Pay Later (BNPL) Health & Wellness: Consumerization and Personalization Fashion: Comfort, Inclusivity, and Sustainability  Buy Now, Pay Later…

Abandoned carts can strike fear into the heart of any grizzled marketing professional. After putting your best foot forward with messaging, web design, cross-channel engagement — for one reason or another, carts are abandoned. Luckily, there is a way to recover a substantial portion of those carts. AdRoll’s abandoned cart marketing recipe is here to help retarget some of those near-misses, and western-themed jewelry brand Turnback Pony is living proof that it works.  The Biggest…

While the old adage goes, “Beauty is in the eye of the beholder,” there are some key trends that have taken the beauty industry by storm. As a massive category poised for continued growth, we looked at some brands that have been riding this wave and adding their unique spin.  But First — the State of the Industry The size of the global beauty marketing was $465 billion in 2017 — and by 2024, it’s…

For most of us who found ourselves suddenly working from home in March last year, 2020 marked a dramatic transformation of our daily wardrobes. We replaced slacks with sweatpants, banished uncomfortable shoes, and watched as our accessories gathered dust. The unforeseen, 180-degree upheaval of consumers’ needs impacted the fashion ecommerce industry heavily, with many brands pivoting to face masks and comfort-based apparel just to stay afloat.  Fast forward to 2021: As more Americans get vaccinated…

In 2013 I was working as a merchandiser at a major global retailer. I remember sitting at my desk, analyzing the weekly performance of my category (hey, men’s sweaters!) for the second week of November and seeing a crazy sales spike in China. This was a Black-Friday-level of increase. Did we have a special promotion I missed?! It was at that moment that I realized the power of Singles’ Day. What Is Singles’ Day? Singles’…