EDHEC has built a robust marketing plan for its master programmes that involves everything from brand awareness campaigns to multi-touch attribution.
This is a look into lessons that brands can learn from one of the longest-running television shows in US history — Saturday Night Live.
Looking to build a 4th of July campaign? Well, look no further — this article will help with all of your seasonal marketing needs.
The world’s leading business solution review platform, G2 Crowd, has released a summer report and AdRoll is recognized as a leader in 15 categories!
Here are several ways that agencies can talk to their clients about advertising today, and get them to invest their ad spend successfully.
How did Topo Designs manage to stand out from a noisy marketplace? By developing a reliable and robust marketing strategy.
From email campaigns to ad services, and popup notifications to mobile optimization, here’s a selection of great e-commerce marketing tools.
Chances are, you're already using multiple channels to promote your products. Here’s a simple guide to help track your multi-channel marketing strategy.