Budgeting

Savvy advertisers should know how to maximize ROAS on any budget. Keep the conversation going regardless your ad spend and you'll earn more customers, a strong ROI, and momentum your quieter competitors will be chasing for years.

Cohere Health

Learn how Cohere Health chose AdRoll ABM (formerly RollWorks) for account-based marketing, achieving measurable impact and aligning sales and marketing.

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How to Distribute Ad Spend Across the 2025 Holidays: Heatmap Calendar, 6 Tips for Holiday Ad Spend

With the macroeconomic conditions surrounding 2025, how should you distribute ad spend? Our guide gives you an overview of holiday CPM and strategies to improve your holiday ad ROI.

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Tariff Update: Advertising in Economic Uncertainty

We've pulled together a guide how to maximize advertising budgets while consumers tighten their wallets, including budget forecasts, shifting channel trends, and what marketers should be doing now. You might be pulled into meetings about how your advertising team plans to adapt. Be prepared!

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Economic Downturn FAQ for Advertisers

Consider this post a breathing FAQ for all of your economic downturn questions, with answers and effective management strategies from our team of marketing experts.

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Keeping Customer Engagement During the Economic Downturns

During this time of economic uncertainty, it's important for brands keep to customer engagement alive. Here are some helpful tips on how to do so.

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In Times of Uncertainty, What Matters Most for Advertisers?

Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.

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How Winning Brands Keep Winning in a Recession

Take a look at how other brands have succeeded in the past and examine the tactics and strategies they used to come out stronger.

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COVID-19 Marketing Impact: Should You Cut Your Advertising Budget?

How does COVID-19 impact marketing spend? Should you cut spend or increase it? Here are some insights about adjusting your strategy with economic change

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