Artificial Intelligence, better known as AI, is a technology that replicates human intelligence. There are two types of AI: generative and predictive. Generative AI uses existing content and builds on it to generate new content like copy, images, and even music. Predictive AI analyzes current and historical data to make future predictions. AI has become highly prevalent in the marketing world and has a variety of uses.
Let’s explore how you can use AI for ad optimization now to prepare you for a future where agentic AI is the norm, with practical tips on how to get started and where to look for meaningful AI tools and services. We'll start with why advertisers who rely on manual optimization will fall behind.
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Google, in their words, recently began “supercharging Search with generative AI.” However, Google runs on advertising revenue, so don’t expect complete abandonment of site links in favor of a chatbot experience.
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Made For Ad sites have been around for a while and they can cost businesses thousands of dollars in wasted ad spend. Don’t lose your budget on invalid clicks. Click here to learn how AdRoll protects budgets for our customers.
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Machine learning and AI are having a moment, but AdRoll has been leveraging this tech for years. Find out how our proprietary machine learning engine, BidIQ, helps you optimize your campaigns.
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In our recent webinar ‘How to Amplify your Marketing with AI’, we discuss how AI is a game-changer for your marketing efforts. Here, you'll find key tips, tools, and resources from our webinar on how to maximize AI's potential, and take your marketing to the next level.
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Email marketing remains a powerful tool for businesses to connect with their audience, nurture potential and existing customers, and drive conversions. Crafting emails, however, can take time and money. Click here to learn about the advantages of using AI for email.
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