Artificial Intelligence, better known as AI, is a technology that replicates human intelligence. There are two types of AI: generative and predictive. Generative AI uses existing content and builds on it to generate new content like copy, images, and even music. Predictive AI analyzes current and historical data to make future predictions. AI has become highly prevalent in the marketing world and has a variety of uses.
Machine learning and AI are having a moment, but AdRoll has been leveraging this tech for years. Find out how our proprietary machine learning engine, BidIQ, helps you optimize your campaigns.
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In our recent webinar ‘How to Amplify your Marketing with AI’, we discuss how AI is a game-changer for your marketing efforts. Here, you'll find key tips, tools, and resources from our webinar on how to maximize AI's potential, and take your marketing to the next level.
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Email marketing remains a powerful tool for businesses to connect with their audience, nurture potential and existing customers, and drive conversions. Crafting emails, however, can take time and money. Click here to learn about the advantages of using AI for email.
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