AdRoll vs. The Trade Desk: Comparing Pricing, Features, and Benefits of Two Top DSPs
AdRoll and the Trade Desk compete head-to-head on many features. Our guide covers DTC advertising, ecommerce, ABM, privacy, channel coverage, and pricing.
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Artificial Intelligence
Artificial Intelligence, better known as AI, is a technology that replicates human intelligence. There are two types of AI: generative and predictive. Generative AI uses existing content and builds on it to generate new content like copy, images, and even music. Predictive AI analyzes current and historical data to make future predictions. AI has become highly prevalent in the marketing world and has a variety of uses.
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Beyond Integrations: Why Ecosystem Collaboration Matters in the Agentic Future of Advertising
As AI becomes more embedded into advertising workflows, the next phase of innovation will come from how systems collaborate across the ecosystem.
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What Is MCP and Why It Matters for the Future of Advertising and ABM
The AdRoll MCP Server provides a secure connection that enables AI assistants such as ChatGPT and Claude to access your AdRoll account data. Use it to fetch real-time performance and optimization suggestions about your campaign.
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AI in Account-Based Marketing: Unlocking Customer Insights & Personalized Experiences
By adopting AI, businesses can provide more personalized experiences and streamline their marketing processes. In this blog we’ll explore the unique synergy between AI and ABM and how marketers can embrace this powerful duo.
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How to Create an AI Ad Campaign: The Risks, Rewards, & AI Tools to Use
This guide explores the distinction between effective and disingenuous AI ad campaigns. What are the risks? What does a better approach look like? And how can you use AI as an assistant, not a replacement, to deliver campaigns your audience will actually appreciate?
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AI for Ad Optimization: The Future is Agentic, But the Present is Powerful
Let’s explore how you can use AI for ad optimization now to prepare you for a future where agentic AI is the norm, with practical tips on how to get started and where to look for meaningful AI tools and services. We'll start with why advertisers who rely on manual optimization will fall behind.
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Advertisers Not Impacted by Google's Generative Search — Yet
Google, in their words, recently began “supercharging Search with generative AI.” However, Google runs on advertising revenue, so don’t expect complete abandonment of site links in favor of a chatbot experience.
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How AdRoll Prioritizes Brand Safety and Protects Your Ad Spend
Made For Ad sites have been around for a while and they can cost businesses thousands of dollars in wasted ad spend. Don’t lose your budget on invalid clicks. Click here to learn how AdRoll protects budgets for our customers.
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AdRoll BidIQ: Machine Learning for Better Marketing
Machine learning and AI are having a moment, but AdRoll has been leveraging this tech for years. Find out how our proprietary machine learning engine, BidIQ, helps you optimize your campaigns.
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AI-Driven Marketing Strategies: Webinar Recap and Insights
In our recent webinar ‘How to Amplify your Marketing with AI’, we discuss how AI is a game-changer for your marketing efforts. Here, you'll find key tips, tools, and resources from our webinar on how to maximize AI's potential, and take your marketing to the next level.
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AdRoll has generated over $165 billion in revenue for customers.
Our customers average 5x return on ad spend. Don’t miss out.