Return on ad spend for agencies

ROAS Calculator for Agencies

What is a good return on ad spend? Use this data-driven calculator to budget your clients’ ad spend and estimate their likely performance.

Built on AdRoll’s benchmark data from over 850 agencies and 120,000 brands since 2007. Want the bigger picture first? Read what ROAS is and how to improve it.

Tell us about your client’s business below. Using up-to-date benchmark data from across 14 industries, we’ll recommend a monthly advertising budget and project the revenue, new visitors, and reach they could expect. Then explore the budget sliders to see how spending more (or less) changes their results.

An order can be a sale, lead, registration, etc. — whatever they consider their most valuable conversion.

Enter your details above to see your recommended budget and projected results.

ℹ️ Projections are estimates based on AdRoll industry benchmark data and are not guarantees of performance.

Definition of terms

Return on ad spend (ROAS)
Revenue generated for every dollar spent on advertising
Retargeting
Ads shown to people who have already visited the site, to re-engage them
Brand awareness
Ads shown to new audiences to attract net-new visitors to the site
CPC
Cost per click — the average price you pay each time someone clicks an ad
CPM
Cost per thousand impressions — the price to show an ad 1,000 times
CTR
Click-through rate — the share of impressions that result in a click
Cost per new visitor
The average ad spend needed to bring one net-new visitor to the site
Traffic reached
The estimated share of existing visitors who will see a retargeting ad
Average order value
The typical revenue from a single conversion

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