During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
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In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
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Incrementality helps identify the channels and tactics that generate the most value. Let's go over how it can positively impact your bottom line.
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Don't have your video advertising strategy in place? We're here to help with the latest tips and tricks to get your video ads firing on all cylinders.
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If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.
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Specialized gave their marketing a digital touch, resulting in a 7% increase in customer retention and 25% boost in direct traffic conversions.
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Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.
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With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
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HashChing turned their website traffic into a revenue-driving asset, leading to a lower CPA and a 700% increase in new leads.
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