What is Mobile Marketing?
There are over 5 billion people who own a mobile device. As a result, mobile marketing has become a hot topic. But what is mobile marketing?
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Why First-Touch and Last-Touch Attribution Are Out of Style
Single-touch attribution is out of date because the customer journey is changing and spans many devices and marketing channels. Learn more.
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A Simple Guide for a High Impact Referral Program
Referred customers have a 16% higher customer lifetime value than average customers. Learn how to build a referral program that builds loyalty and revenue.
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What is Personalized Marketing?
94% of customers and marketing professionals say that personalization is extremely important. Let's go over what personalized marketing is and its benefits.
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Strong Branding: 10 Elements of a Good Brand Identity
Creating strong branding isn't easy and there are many factors to consider, so check out our list of the top 10 elements that create a strong brand identity.
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How Small Businesses Can Use Ad Personalization
Ad personalization is a must-use tool for direct-to-consumer (D2C) small businesses. The strides that have been made in AdRoll' ad personalization in recent years enable small businesses to compete with larger companies. Learn more.
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Unrolling: The LOLA and Hims Branding Campaigns
LOLA and Hims: Similar companies, different audiences. Discover how they skyrocketed to success with their unique marketing approaches.
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New Year, New Pups — The 2020 Dogs of NextRoll
We created a calendar to highlight the dogs in our SF HQ, with proceeds benefitting the SPCA. Check out our 2020 dogs of AdRoll.
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6 Mobile Marketing Tactics for 2020
With marketing becoming more mobile-friendly, more D2C brands are incorporating mobile marketing tactics into their strategies. Learn more in this post.
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