8 Benefits of Responsive Display Ads
Leveraging RDAs within the Google Display Network helps advertisers reach a broader audience. Let’s explore the specific advantages they bring to your campaigns.
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Contextual Targeting Examples for Better Advertising Strategies
Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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Bottom-of-Funnel (BOFU) Marketing Strategies That Drive Conversion
The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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3 Challenges Beauty Brands Can Overcome With Programmatic Advertising
Programmatic advertising offers solutions to some of the biggest challenges beauty brands face: personalization, consumer trust, and brand loyalty. Let’s look at how programmatic advertising is essential to a beauty brand marketing strategy.
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Audience Targeting Tactics for Better Crypto Advertising
Crypto companies have a unique hurdle to overcome in advertising: targeting the right audience while adhering to regulatory requirements. Digital ad platforms have some of the best tools for targeting a crypto audience.
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Advertising for iGaming Companies: Strategies for Digital Campaign Success
iGaming brands face regulatory hurdles and intense competition that requires substantial investment in reaching potential players. Since the industry is thriving, companies have to work harder than ever to differentiate themselves and create ads that resonate with their audiences.
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Best Practices for Programmatic Advertising
Leveraging programmatic ads effectively requires a strategic approach. In this blog, we cover some programmatic best practices to ensure you get the most out of your campaign budget.
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5 Elements Every Programmatic Strategy Should Have
A robust programmatic advertising strategy is a carefully curated set of efficient processes and actions that your business will use to maximize the benefits of programmatic ads. Let’s explore the five key elements every programmatic advertising strategy should include.
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How to Know Your Marketing Funnel is Broken
If you have low conversion rates, receive negative feedback, or struggle to reel in high-quality leads, it might be time to assess your full-funnel marketing strategies.
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