Eyeing new social ecommerce channels to add to your marketing mix? As a Shopify merchant, one platform to jump on quickly is TikTok.
With Shopify’s TikTok integration, it’s never been easier to get started on this short-form video app as an ecommerce brand. If you’re ready to unlock more eyeballs, sales, and engagement, you’ve come to the right place: Here’s a step-by-step guide on how to connect TikTok to Shopify.
4 Steps to Connecting TikTok to Shopify
Download the TikTok app from the Shopify app store.
Connect your TikTok Business account or create a new account.
Create a TikTok Pixel — this will let you track users’ behaviors, such as which product pages they view, when they start the checkout process, and which ads drive the most conversions.
Check that your pixel is active by going to the “Assets” tab and seeing if you have a “TikTok for Pixel” box.
What to Do When Your Ads Are Connected
Once everything is set up, you can:
Launch TikTok ads directly from the TikTok app on Shopify.
Create custom audiences by specifying what genders, ages, locations, and behaviors you want to target.
Tag specific products in your ads.
Set your budgets and bidding structures (e.g., cost cap bidding vs. lowest cost bidding).
Add a shopping page to your TikTok account, so users can access your product catalog by simply swiping left on an ad. Once you’ve made a sale on the app, you can use Shopify to manage your order details, including payments, returns, and more.
To learn more about what other features you can expect from the TikTok integration with Shopify, check out this page.
TikTok Strategies That Work
Now that you've got your Shopify store connected to TikTok, it's time to craft the right TikTok strategy. Check out our resources below!
Looking for a TikTok ad management platform? With AdRoll, you can launch, manage, and adjust your TikTok and other social media ad campaigns in one place.
Last updated on June 16th, 2023.