AdRoll Blog

TikTok Ads: What to Know, Plus Tips and Tricks 

FYP, cheugy, and Charli D’Amelio — welcome to the world of TikTok! With more than one billion monthly active users, this social platform continues to dominate headlines everywhere with new trends like expensive bucket hats, security-related controversies, and random bits like TikTok Couch Guy.

For marketers lacking a grasp on Gen Z’s strange humor and behaviors, TikTok can feel like an impossible minefield to navigate. But it’s clear brands cannot afford to ignore this platform, especially if they’re targeting younger shoppers. 

From Zara to Glossier, BMW to Chipotle, retailers both large and small are impressing users and driving sales with creativity and casual bravado. 

That said, here’s everything you should know about launching awesome TikTok ads. Psst: For more answers to your other marketing questions, check out this guide.

Top TikTok Marketing Tips and Tricks:

  • Don’t drag on. TikTok is all about delivering an endless stream of short, punchy content to keep users captivated. That’s why we recommend developing ads shorter than 20 seconds. 

  • Cast a wide audience net. The more people you reach, the more likely you’ll capture someone’s attention to a point where they’ll want to learn more. With the app skewing toward younger audiences, you’re better off without age targeting. 

  • Get creative. TikTok isn’t Instagram, so don’t go for a perfectly executed photoshoot or styled video. Experiment with video ideas, try different angles and shot compositions, test out strange filters, and hop on a trending dance or video format. The last thing you want is for users to label your brand as cheugy. (Google it.)

  • Just do it. Rather than spending hours developing the perfect ad, it’s better to launch and then iterate on TikTok. Don’t be afraid to try different ideas and see which one resonates best with your audience. Then double down on it. 

Lindsay Martinez

Lindsay Martinez

Lindsay is the Sr. Partner Marketing Manager at AdRoll. She gets a kick out of helping ecommerce brands solve both their big and not-so-big marketing challenges by sharing solutions that AdRoll and partners are cooking up. Lindsay counts herself lucky to live on the beautiful Central Coast of California with her 2 kids, 2 cats, and 1 husband.