Author

Veronica Covdy

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Most of us have fallen victim to a sleepless night here and there. In fact, a recent study by Harvard Health found that 75% of us are experiencing poor sleep at least a few nights per week. While there are a number of home remedies available, like meditation and exercise, have you ever thought about how your bedding could affect the quality of your sleep?  Linen House — an Australian-owned brand that brings you the…

What if I told you that in just three steps — ✨bibbidi-bobbidi-boo!✨ — your acne can disappear? Sounds too good to be true (because yeah, that’s magic), but there’s a next-best option: Clearogen, a three-step acne treatment designed by Dr. Alex Khadavi, a board-certified dermatologist and researcher.  We sat down with Kate Hamilton-Miller, who oversees Clearogen’s digital brand assets and advertising campaigns, to chat about the brand’s beginnings, their transition from dermatology offices to big-box…

“People may say that ’email is dead,’ but for us, email marketing is alive and kicking — it’s our golden ticket,” says Avner Kirschenbaum, CEO of Lion Parts, an online seller of UTV, ATV, jetski, snowmobile, and motorcycle parts. Avner is passionate about email for a good reason — not only is it cost-effective, but it also plays an integral role in building the brand’s relationships with customers and improving sales. We chat with Avner…

People crave personalization in all things. Whether it’s with their online ads or the content they consume, there’s a psychology behind why we crave customized experiences, and jewelry is no exception. That’s why Melissa Clayton, Founder and CEO of Tiny Tags — an ecommerce boutique that offers custom-made, personalized jewelry — created a brand that resonates with an audience that’s most near and dear to her heart: Moms.   We chat with Celine Cohen, Marketing Director…

Now more than ever, consumers require brands to care more about the impact of their business on the environment and society. Anca Anderson, Founder of INCA Organics — an Australian-based ecommerce shop that offers certified organic whey protein and plant-based superfood powders — is excited about this shift to sustainability.   “A good product is no longer enough – consumers demand more,” says Anca. “They demand transparency. They want to know where their food comes…

At the start of 2020, Bohemian Mama — a retail destination that offers a highly curated collection of top independent and sustainable bohemian brands — was on the up and up. They had a 2,500 square foot brick and mortar store and were on their way to unveiling their third rebrand when the pandemic hit.  But rather than considering this an unfortunate turn of events, CEO and Founder Gina Ozhuthual calls it “serendipitous timing,” which…

When one thinks of desk products, words like “elegant” and “refined” rarely come to mind — they’re usually considered utilitarian and therefore plain. Suann Song, Founder and CEO of Appointed, an ecommerce shop that carries charming notebooks and desk tools, is on a mission to challenge this notion by designing beautiful tools to inspire beautiful work.  Kaylee Barr, Appointed’s Marketing Manager, shares the company’s crowdfunding beginnings, their philanthropy efforts, and how they’ve become the country’s…

We’ve all experienced this: As you’re pulling out your wallet to pay, you can’t for the life of you find what you’re looking for — there’s just too much clutter to sift through! Joshua Stephens, Founder and CEO of Kings Loot, an ecommerce shop carrying quality hand-stitched wallets,  knows this pain deeply.  “I was always irritated when trying to find a certain card out of my fat wallet,” says Joshua. “So, I came up with…

Everybody has that “favorite shirt.” You know the one: worn-in, well-loved, and a staple in your closet. O.N.S Clothing, a brand specializing in menswear for modern living, strives to transform your wardrobe so that every piece of clothing is your favorite — no matter the occasion or the season.   We chat with Natalie Chacin, O.N.S Clothing’s Digital Marketing Manager, about the brand’s beginnings, how they’re adapting to the pandemic, and the digital marketing strategies that…

It’s not easy making it in the world of apparel — just ask Witt Rabon, COO of streetwear brand, DRO. From the streets of LA to the shelves of leading retailers such as Zumiez, DRO has been on a wild, gritty, and glamorous growth journey that’s worthy of a Netflix documentary.  That’s why we couldn’t resist chatting with Witt about DRO’s beginnings, their ultimate rise to success, and the marketing strategies that got them there. …