Author

Veronica Covdy

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Known for its unbeatable hospitality, delectable cuisine, and the sparkling blue Sea of Cortez, Los Cabos is a dream destination for many. Naturally, one would think that trips to Los Cabos are “easy” to advertise — simply post pictures of the cerulean sea, and you’ve got yourself a gorgeous, no-filter-needed social campaign. However, due to numerous competitors and the pandemic, marketing has been anything but simple.  Cabo Villas — a family-owned business with the most…

When you think of a garage, what comes to mind? Perhaps you think of it as a place to park cars or a space that doubles as a storage unit. But what if a garage can be more than that? What if it can be transformed into a mind-blowingly cool hangout spot? That’s right — Car Guy Garage, a family-run business outfitting garages, can transform your plain garage into the hangout spot of your dreams.…

Australia is known for many things, including but not limited to stunning coastlines, an eclectic array of animals, and a thriving brooch community. That’s right — there’s an online brooch community that exists within Facebook groups, and one of the most prominent participants is Yvette Smith, founder of She Loves Blooms.  Drawn to brooches because of their versatility and personalization (stick one on a dress and watch it transform!) and her love of storytelling (She…

Italy is one of the leading countries in fashion shopping — it’s a universal truth. Not only does “Made in Italy” imply a high quality and luxuriousness, but Italian retail buyers are respected for their meticulous eye for trends and new labels. For Italian and non-Italian brands alike, Italy is a key market for tourism and shopping also because of its advantageous pricing — typically 30-40% lower than other parts of the world.  Because of…

Artemest isn’t your average e-commerce destination for home décor, jewelry, and fine arts. Why? Because not only are their pieces beautifully designed, but they’re also impeccably curated from all over Italy. Every vendor and product is carefully vetted with an intense focus on quality and technique, and they also offer customers a wide range of customization. From Venice to Florence and the Amalfi coast, the Artemest team makes it a point to celebrate the finest…

The U.K. flower and plant market is collectively worth about £2.2 billion ($2.9 billion). Across the pond, Americans spend around $6.2 billion per year on flowers — but they’re not buying more bouquets. In fact, taking population figures into account, the average person in the U.K. actually spends more than double on flowers each year, or $43 per person versus $19 in the U.S. Two direct-to-consumer (D2C) brands in this marketplace, Appleyard London and Blossoming…

Though 2020 has certainly been a challenging year for many retailers, it was actually 2018 that proved to be particularly difficult for direct-to-consumer (D2C) lighting brand Lights.com. The startup was hit hard by tariffs on products made in China, where Lights.com sources most of its goods — increasing the cost of imports by over 25%. Tight budgets are one of the many issues for D2C brands, which CEO David Knopfler noted also includes managing every…

The handmade goods industry is booming: Etsy, the largest e-commerce site for independent sellers, boasts 2.5 million sellers alone. But as a small boutique owner, shifting from a creative production mindset to a business-centric one may be challenging. After all, the strategies used to market one-of-a-kind handcrafted items should drastically differ from those of mass-produced products.  Sean and Kristi Payton, the founders of Payton Jewelry, would agree. They launched their handcrafted jewelry brand as a…

Some people consider coffee a utilitarian drink; they wake up in the morning, get ready, and jumpstart the day with a fresh cup of coffee. Others enjoy discussing bean origins with their local baristas and can discern the subtle nuances between different types of roasts. Volcanica Coffee — a specialty retailer of exotic gourmet coffee from volcanic regions worldwide — wins with both types of coffee drinkers. They understand that connoisseurs and non-connoisseurs have the…

When Chris Gronkowski wrapped up his career with the NFL as a professional football player, it was important for him to continue to keep a healthy and active lifestyle. He was going to the gym daily — sometimes twice a day — and always took an ice-cold shaker bottle with him to offset the swelteringly hot Texas weather. But without fail, the bottle would eventually end up warm, smelly, and the taste of the beverage…