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Veronica Covdy

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Imagine a marketing program that costs relatively little, yet generates warm, promising leads. It sounds like every marketer’s dream, right? Well, it is. Customer referral programs are one of the most powerful ways to acquire new, high-quality customers. Referred customers have, on average, a 16% higher customer lifetime value (CLV), and marketers say that referral marketing is the second-highest source of quality leads. Despite all this, only 30% of companies actually use a formalized referral program. What exactly is this powerful…

Research shows that up to 92% of consumers trust peer recommendations. And according to American Express, happy customers recommend to an average of eleven people. Now, multiply that by thousands of customers, and there’s significant potential for customer acquisition. This is the crux of what it means to have brand advocates. Brand advocates are a brand’s ambassadors to the world. They spread the brand message among their friends and family — people just like them…

Remember the days of logging on to Instagram and only seeing photos of the people, puppies, and food pages you follow? Now, it’s hard to scroll through more than five posts without seeing sponsored ads featuring Instagram influencers. Influencer marketing has blown up over the past three years because it’s historically been more cost-efficient and a great way to target the millennial demographic. Let’s dig into what influencer marketing is and talk about eight Instagram…

The focus should always be on giving customers a fantastic experience. You want them to get comfortable with your brand so that they remain repeat customers. This is one of the biggest reasons why the marketing flywheel is so essential — there’s the “delight” component to it. The best part is that integrating customer delight into your digital-first strategy isn’t hard — it just requires a little more thought and empathy. Let’s take a closer look…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions. That’s why last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was…

Out of Regz didn’t come out of nowhere. President and founder, Joe Van, was noodling with the idea of starting the hair product business during his time in the military, where he spent a lot of time in barbershops and was first introduced to pomade by his barber. Flash forward four years later, and he’s taken the plunge and started the direct-to-consumer (D2C) brand. Recently, we sat down with Joe to chat about how he brought…

In the Sex and the City movie, Big can’t find his own words to apologize to Carrie for jilting her at the altar, so he plagiarizes love letters from famous men to their paramours. While these missives helped win Carrie back, it was the simple, sweet letter from Big that actually swayed her — and it will be your original words that win over your customers and drive your holiday sales. Last year, email was…

Embedded in the fabric of AdRoll is a hungry desire to truly understand our customers so that we can be of better service to them. This includes learning how they’re navigating marketing challenges, pain points they’re trying to solve, creative tricks of the trade, what they’re prioritizing, and overall consumer trends. Last month, we hosted 30 customers from various sizes and industries at our Customer Advisory Board in New York City. The event was a great opportunity…