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Veronica Covdy

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We have some exciting news to share! 🥳 The world’s leading business solution review platform, G2 Crowd, has recently released a summer report and AdRoll is recognized as a leader in 15 categories across varying market segments, including: Social media advertising Cross-channel advertising Attribution Mobile advertising Display advertising Retargeting Best estimated ROI for customers Leader for small business satisfaction using AdRoll G2 releases Grid® and Index Reports every quarter, ranking products based on reviews gathered…

Marketing is similar to rock climbing; it requires strategic thinking and the utmost focus to climb to the top. It’s also an upward struggle, especially for small businesses going up against big-box retailers with bottomless dollars.  Topo Designs — an apparel and bag company that celebrates the Colorado lifestyle — is familiar with this struggle. Although they’re rock solid in their brand identity and the quality products they offer, they don’t have the clout or…

Direct-to-consumer (D2C) brands are always looking for ways to increase the level of awareness, engagement, and, ultimately, conversions driven by their marketing efforts. With the recent changes in consumer behaviors, there has been an increase of 1,200% in online shopping account registrations and a 300% increase in mobile app downloads compared to the previous month. The spike is so high that estimates for using digital commerce within the general population will reach a level that…

Things are changing fast during the coronavirus outbreak, and businesses are being forced to adapt. Small businesses, in particular, have been severely impacted. However, these vital businesses are resilient, and many of them have made pivots to accommodate their customers in our new “social distancing” world. As a global community, we can support these one-of-a-kind brands by buying directly from their e-commerce stores. We’ve compiled a list, organized by category, of direct-to-consumer (D2C) brands for…

Amid the COVID-19 outbreak, direct-to-consumer (D2C) brands across the globe are feeling the financial pinch due to millions of people staying at home and avoiding unnecessary shopping trips. The cure for the virus may still be in the works, but the cure for business owners relies on the public and their transition to digital. During this time, when consumers are adjusting along with their local businesses, it’s essential to practice gratitude and remind customers of…

The fact remains that not everyone will know about your business. This underlines the need to utilize strategies and tactics that will not only reach new audiences but also build a rapport with them throughout their customer journey. That’s why brand awareness marketing is vital for any direct-to-consumer (D2C) brands that are either new to the market, introducing a new product to their current customers, or looking to expand their customer base. Building brand awareness…

Years ago, to create successful customer loyalty programs, companies would just enroll customers and give them some discounts and maybe occasional free shipping. But today, customers have become more sophisticated and demanding. They expect a higher level of personalization and engagement that recognizes who they are and what they want. And they also expect brands to listen to them. In other words, today’s consumers increasingly want to be both seen and heard.  Direct-to-consumer (D2C) brands,…

Imagine a marketing program that costs relatively little, yet generates warm, promising leads. It sounds like every marketer’s dream, right? Well, it is. Customer referral programs are one of the most powerful ways to acquire new, high-quality customers. Referred customers have, on average, a 16% higher customer lifetime value (CLV), and marketers say that referral marketing is the second-highest source of quality leads. Despite all this, only 30% of companies actually use a formalized referral program. What exactly is this powerful…

Research shows that up to 92% of consumers trust peer recommendations. And according to American Express, happy customers recommend to an average of eleven people. Now, multiply that by thousands of customers, and there’s significant potential for customer acquisition. This is the crux of what it means to have brand advocates. Brand advocates are a brand’s ambassadors to the world. They spread the brand message among their friends and family — people just like them…