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Veronica Covdy

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When Chris Gronkowski wrapped up his career with the NFL as a professional football player, it was important for him to continue to keep a healthy and active lifestyle. He was going to the gym daily — sometimes twice a day — and always took an ice-cold shaker bottle with him to offset the swelteringly hot Texas weather. But without fail, the bottle would eventually end up warm, smelly, and the taste of the beverage…

While brooches used to be strictly reserved for gran, they’re now a popular fashion statement used to easily personalize any outfit. Think about it — you can throw on a simple dress and make it pop with a colorful brooch or round out a jeans-and-t-shirt ensemble with your favorite animal pin. The mix you choose is something that nobody else can recreate.  It’s this love of personalization and creativity that first drew Yvette Smith to…

Picture this: You’re in your patio surrounded by sunny, blue skies. Your friends are mingling with each other — everybody is excited for the culinary creations you’re about to whip up with your new grill. To some people, this isn’t just a one-off event; it’s a way of life. BBQ Galore — the nation’s largest specialty retailer of outdoor grilling products for 40 years — offers more than just a curated selection of grilling and kitchen…

The hills are alive…with the sound of kids rocking on their fantastic toy synthesizers.🤘That’s right — synthesizers aren’t restricted to DJs or professional musicians. Kate and Troy Sheets, Co-Founders of Playtime Engineering, brought Blipblox into the world to introduce children (and even teens and adults) to the joys of producing electronic music.  3, 2, 1… LAUNCH! Blipblox is a one of a kind (and first of a kind) synthesizer for children. We’re talking about a…

In this digitally-driven and fast-paced world, humanity has become the new premium. Consumers don’t just expect convenience and instant gratification — they also want to connect with the brands they buy from. 3V Gear — a manufacturer of heavy-duty tactical backpacks, sling bags, and everyday carry bags — understands this and takes great pride in engaging with their customers through storytelling and excellent customer service.  Finding the Sweet Spot  It all started almost ten years…

Since the coronavirus outbreak, lockdown measures have kept much of the world’s population at home, and millions of people are pushing traveling plans to the back of their priorities list. This leaves tourism companies in a tough spot — how are they supposed to encourage people to explore the world when travel has been restricted in such an extreme manner? Nordic Visitor, a specialist travel agency, adjusted their marketing efforts quickly to inspire (and prepare)…

Sexy, stylish, and comfortable are the words to describe Lounge Underwear’s products, with “comfortable” being the operative word. While the lingerie and swimwear industry may be crowded, Lounge stands out from the noise by offering versatile items that are suitable for everyday wear and special occasions. However, having excellent products is only the first step of the equation — it’s thanks to Lounge’s strong online presence and brand identity that they’re able to grow at…

One of the biggest struggles of being a small company — especially one in a niche market — is drawing eyeballs to your site. Even with PR efforts and paid events, it’s challenging to build a retail presence that truly sticks — a one-off ad starring Kylie Jenner can only go so far. To be “sticky” with consumers, you have to invest your money wisely in advertising to build trust and brand awareness.  Cariloha —…

We have some exciting news to share! 🥳 The world’s leading business solution review platform, G2 Crowd, has recently released a summer report and AdRoll is recognized as a leader in 15 categories across varying market segments, including: Social media advertising Cross-channel advertising Attribution Mobile advertising Display advertising Retargeting Best estimated ROI for customers Leader for small business satisfaction using AdRoll G2 releases Grid® and Index Reports every quarter, ranking products based on reviews gathered…

Marketing is similar to rock climbing; it requires strategic thinking and the utmost focus to climb to the top. It’s also an upward struggle, especially for small businesses going up against big-box retailers with bottomless dollars.  Topo Designs — an apparel and bag company that celebrates the Colorado lifestyle — is familiar with this struggle. Although they’re rock solid in their brand identity and the quality products they offer, they don’t have the clout or…