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Nicholas Bennett

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Do you want to know how to increase your conversion rate on Shopify? You are not alone. Your conversion rate is a crucial indicator of how well your site is performing. Does your target customer enjoy spending time on your site? Are they finding what they want and need? Are they purchasing items, or are they leaving before you make a sale? If you want to learn how to increase your conversion rate on Shopify,…

Do you want to see a 1046% increase in brand awareness and search? Would a 726% increase in website visits help your ecommerce business thrive? Then it is time to develop a Shopify retargeting campaign for your brand. These stats come from a comScore study that showed how retargeting could substantially increase brand awareness and website traffic after just four weeks of using retargeting ads. Read on to learn more about how Shopify retargeting can…

There are so many great things about Shopify. Not only can you quickly sell your products online with its easy-to-use platform, but there are also many ways to enhance your shopping experience with Shopify plugins. With over 4,000 apps to choose from, decision fatigue can quickly become a reality when you try to determine which Shopify marketing apps are the best for your business. More isn’t always better.   That’s where we come in. We have…

Calling all Shopify ecommerce entrepreneurs: Are you looking for partners, tools, and resources to help grow your store? If your answer is a resounding yes (as it should be!), listen up — the Shopify community is here to help.  While Shopify’s easy-to-use interface, helpful customer support, and robust app store make it incredibly convenient to set up your ecommerce business, it can be a challenge to rise above your competitors and attract more customers.  Luckily,…

So you finally decided to take the plunge and launch your own online business with Shopify. Congratulations! But… what now? If you’re in it to win it, you’ll need to grow to stay in business for the long haul. But before you start frantically Googling, “How to grow a Shopify business,” take a deep breath: We’ve already compiled the best Shopify resources for you. Here’s everything you should be reading, listening to, and following to…

More than one million brands use Shopify to run their business. It’s no wonder, considering the platform offers one of the easiest off-the-shelf solutions — paving the way to democratize e-commerce. In fact, there’s a famous quote from CEO, Tobi Lutke, in which he distinguishes Shopify from one of its biggest competitors: “Amazon is trying to build an empire. Shopify is trying to arm the rebels.” These so-called rebel brands also benefit from apps —…

Anyone can launch a Shopify store to find products, market, and sell online. This simple solution is excellent for any sized business looking for a streamlined platform to grow its e-commerce store. However, while many consumers enjoy supporting small businesses rather than big retailers and well-known brands, shoppers tend to have high abandoned cart rates when shopping at less-familiar sites. With an average of seven out of ten of your customers abandoning their shopping carts, it’s…

A Review of Top Shopify Abandoned Cart Apps A high percentage of customers leave your Shopify e-commerce store without making a purchase. They have added items to their cart, but they don’t make it through the checkout process for various reasons. These are high intent customers, so how do you win them back? Fortunately, there are different strategies and tools you can use to effectively win-back some of these Shopify abandoned carts and increase your…

The way any business operates today has completely changed from 6 months ago. Now more than ever, it is critical that you ensure that both new and returning customers are happy. Consumers are more hesitant to buy, but regardless if they purchase from you, they will remember the experience that you create for them. This is why fostering customer loyalty should be a top priority for every brand.  Customer loyalty has to do with every…