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Nicholas Bennett

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The way any business operates today has completely changed from 6 months ago. Now more than ever, it is critical that you ensure that both new and returning customers are happy. Consumers are more hesitant to buy, but regardless if they purchase from you, they will remember the experience that you create for them. This is why fostering customer loyalty should be a top priority for every brand.  Customer loyalty has to do with every…

The rise of direct-to-consumer (D2C) brands has led to a rise in new product ideas and brand concepts, and this is driving a growing market of third-party companies and platforms offering specialized solutions for the D2Cs’ entrepreneurial needs.  Many D2Cs are building thriving businesses entirely out of third-party platforms. Others choose to use third-party providers just for some aspects of the business, while yet other D2Cs maintain their entire business pipeline in-house. There is no…

It’s hard to hit a target you aren’t aiming for, so having goals for your digital transformation is a must. Having strong goals is even better. Not only will goals and key performance indicators (KPIs) help guide your progress, but they’ll help you evaluate initiatives and campaigns and allow you to make informed adjustments where needed. As you read through this, think about how your ideas can be tracked, measured, and reported. Objectives, Goals, KPIs,…

Everyone has their own idea of what “digital transformation” means. For some brands, it’s little more than uploading their catalog to the internet. Others have found new customers by moving advertising and marketing efforts online. Thinking about digital purely in terms of “How can I do what I’m doing now, but online” isn’t enough, and it’s certainly not just creating an e-commerce website or occasionally posting on Instagram. Digital-first is about achieving the perfect unified…

In the marketing and sales world, a lot of different, industry-specific terms are created and thrown around. After a while, they either become part of everyday talk or sink into disuse. One of the newest phrases is “demand generation” or “demand generation marketing.” But what exactly is it? And why are people starting to adopt the strategy to build a holistic approach to marketing? What is Demand Generation Marketing? Simply put, demand generation is focused…