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Shopify Conversion Rate: What is a Good Rate & How Can You Increase It?

Nicholas Bennett

Lifecycle Marketing Associate @ AdRoll

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Do you want to know how to increase your Shopify conversion rate? You are not alone. Your conversion rate is a crucial indicator of how well your site is performing. Does your target customer enjoy spending time on your site? Are they finding what they want and need? Are they purchasing items, or are they leaving before you make a sale? If you want to learn how to increase your conversion rate on Shopify, you've come to the right place. Read on to discover the ideal Shopify conversion rate and four key adjustments you can make today to start increasing your sales. 

What is a Good Conversion Rate on Shopify?

Your conversion rate is the number of website sessions with a purchase divided by the total number of website sessions multiplied by 100. So, for example, if you made sales from 10 sessions out of 200 total sessions, your conversion rate would be 5% — and that would be a pretty good rate for Shopify. A Shopify conversion rate above 3.6% would put you in the top 20% of all Shopify stores. However, don't worry if your rate isn't quite there (or not even close) ‚ there are ways to increase your conversion rate on Shopify. 

How to Increase Your Conversion Rate on Shopify

Here are four key ways to optimize your Shopify website to convert more potential customers into active buyers.

1) Know your current conversion rate

Knowing how to increase your conversion rate on Shopify starts by understanding your conversion rate. That way, when you implement different strategies to increase your conversion rate, you can identify which ones are working. So, before you start, go back and track your conversion rate month over month to get a good idea of your starting point. Then, set a goal for where you want to be and implement the following strategies to help you get there.

2) Optimize for mobile shopping

Your target customers are browsing your Shopify store on their phones. With more than half of all online shopping being done from mobile devices, it would be extremely odd if they weren't. In 2020, one study found that nearly 80% of smartphone users made an online purchase from their phone or mobile device within six months. Simply put, if your Shopify website is not optimized for mobile shopping, your conversion rate will feel the repercussions. 

Here are three things you can do to make sure your Shopify store is mobile-friendly:

  1. Ensure your mobile page load time is under one second. According to Google, For every second delay in mobile page load, conversions can fall by up to 20%. You can run a lighthouse report to find out what is slowing down your website. Reducing your bounce rate will increase conversions. 

  2. Simplify how a user navigates your website. Having more options isn't always better for mobile viewing. Instead, focus on having a direct, easy-to-use navigation experience. 

  3. Make sure your text font is easy to read on mobile devices. While some pretty big smartphones are on the market, the screens are still relatively small compared to a computer screen, so make sure to choose a larger font size. Additionally, in terms of website copy for mobile shopping, less is more and basic fonts are better.

3) Make it easy for consumers to find and buy what they want

Is your Shopify website user-friendly? If a potential customer finds your website hard to navigate, super slow to load, or not relevant to what they are looking for, they will likely leave without making a purchase. Therefore, it is vital to help your customers have a great and easy time shopping on your Shopify site. 

Here are two things you can do to make sure your Shopify store is user-friendly on all devices:

  1. Make sure your Shopify website has a search feature. If a potential customer is looking for only one thing, like a white lace crop top, they want to search your entire website with one click to see if you have that product. Rather than searching through your large inventory of clothing options, having a search bar makes it easy for shoppers to find what they are looking for. And the faster and easier they can find it, the more likely they are to buy it. 

  2. Offer personalized suggestions to browsers as they are looking at different items. Customers like it when brands personalize their shopping experience, and you can easily do this by offering suggested products based on their viewing history. When you do this, customers are not only more likely to purchase what they came to your store looking for, but nearly 50% of them will also purchase what you suggest as well. 

4) Offer free shipping and a quick and secure checkout process

If you notice that many customers make it to the checkout page but don't make a purchase, it is likely due to insufficient shipping options. One survey found that 77% of consumers have abandoned their shopping carts because they weren't satisfied with the shipping options. To increase your conversion rate quickly, offer free shipping. Even if you put a spending requirement to get free shipping (i.e., "Free Shipping When You Spend $75"), that's still good, as nearly 25% of consumers have said they will spend more to get free shipping.

Once you have adjusted your shipping options to make them even more appealing to your customers, consider your checkout process as a whole. Having a quick, easy, and secure checkout system will help increase your conversion rate. From having an SSL certificate of security to allowing customers to checkout without making an account with your brand, you can improve your conversion rate quickly. 

Now you know how to increase your conversion rate on Shopify. Once you make these adjustments, keep an eye on your conversion rates to see how they perform. 

How to Increase Your Conversion Rate on Shopify With AdRoll

Integrating your Shopify store with AdRoll means more customers and more revenue. If you are looking for the best way to implement these marketing strategies for your Shopify store, learn more about our Shopify app here.

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