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Julie Zhou

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While growth marketing’s definition seems pretty straightforward, proper execution is a different story. You have to stay up to date with the latest trends, stay true to the industry’s best practices, and actively grow the business through a mix of tactics and strategies — both online and offline. On top of all of this, you have to be creative to combat advertising fatigue to drive revenue. Luckily, we’ve put together a list of growth marketing…

E-commerce has brought many changes to the consumer experience, but one of the most powerful is the rise of direct-to-consumer (D2C) brands. In recent years, D2C brands have succeeded in restructuring the traditional retail system by directly connecting the end customer to the brand itself, with no middleman in between. Let’s explore why D2C is considered the future of retail and why more and more D2C companies are seeking out brand partnerships. The Many Advantages of…

Traditional marketing has evolved into growth marketing, an industry that encompasses more data-driven, digital-based, and online marketing activities. To keep up, marketers have to actively engage in a mix of tactics and strategies, online and offline. There are plenty of ways to promote a product, but a marketer’s most effective growth marketing strategy depends on their target audience, potential customer base, competitive landscape, market position, and much more.  No matter what tactics you choose to…

Let’s shine a spotlight on the show Shark Tank. It features a group of investors who decide whether various products are worth investing in. To secure capital, entrepreneurs present their products in front of the “sharks,” and face questions spanning all aspects of their business, including distribution, marketing, and plans for the future. If you’re unable to answer these questions and provide clear goals, the sharks will turn you down. This show serves as a…

With the tidal wave of D2C brands over the last half-decade, it’s become difficult to keep track of how many products there are in a single category (for context, there are as many as 175 D2C mattress companies out there). From the thousands of companies with unique products and compelling stories, how does your company stand out (without breaking the bank)? This is where partnerships come in to save the day.  Outmaneuver the Competition Let’s…

No doubt you’ve come across the phrase “growth marketing” many times before. In fact, the concept stems from the term “growth hacking,” which was first coined around 2010 by Sean Ellis to describe how agile organizations like Airbnb and Amazon approach growth. Growth marketing and growth hacking are both experimental at their cores, which means there is built-in room for failures (and successes!).  Much like growth hacking promotes constant optimization within a product roadmap, growth marketing transforms…