This tactical guide will give you the strategies you need to reduce shopping cart abandonment, reduce friction in your checkout process, and increase purchase rates.
October 8th, 2020 - 7 Min Read
Here’s a close look at the five most important aspects of a site audit you can tackle with Google Analytics.
October 6th, 2020 - 8 Min Read
Google Analytics is one of the most important tools for a marketer. Here is a beginner’s guide to all the metrics you should zero in on.
August 31st, 2020 - 6 Min Read
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
August 31st, 2020 - 10 Min Read
In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
August 20th, 2020 - 6 Min Read
Learn how to choose an attribution model for your e-commerce brand and you’ll have the information that you need to craft effective campaigns and more.
August 19th, 2020 - 8 Min Read
Here's how you can use data-driven attribution to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI.
February 26th, 2020 - 9 Min Read
Psychometrics is all about getting a real understanding of customers — their wants, needs, and motivations — and creating better online experiences.
February 10th, 2020 - 7 Min Read
Data is everywhere. But, while most analytics report what has already occurred, predictive analytics uses data from the past to predict the future.
December 18th, 2019 - 9 Min Read
Big data, AI, and machine learning technologies are changing global business practices. To remain competitive, brands need to embrace data-driven marketing.
November 16th, 2019 - 6 Min Read
Discover the pros and cons of six common multi-touch attribution models and choose the one that best suits your business.
Short, sweet, practical & actionable. Not your typical newsletter. 📧✨
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