Conversion Tracking: A Beginner's Guide
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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The 5 Most Important Numbers When You Site Audit With Google Analytics
Here’s a close look at the five most important aspects of a site audit you can tackle with Google Analytics.
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All the Metrics from Google Analytics You Should Be Tracking Now
Google Analytics is one of the most important tools for a marketer. Here is a beginner’s guide to all the metrics you should zero in on.
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Google Analytics Attribution 101
In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
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How to Choose the Right Attribution Model for Your Business
Learn how to choose an attribution model for your e-commerce brand and you’ll have the information that you need to craft effective campaigns and more.
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A Beginner’s Guide to Data Attribution
Here's how you can use data-driven attribution to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI.
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Psychometrics: How Consumer Attitudes Influence Buying Behavior [AUDIO GUIDE]
Psychometrics is all about getting a real understanding of customers — their wants, needs, and motivations — and creating better online experiences.
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Predictive Analytics: Accelerate Your Growth
Data is everywhere. But, while most analytics report what has already occurred, predictive analytics uses data from the past to predict the future.
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Data-Driven Marketing: Why It Matters for Your Business
Big data, AI, and machine learning technologies are changing global business practices. To remain competitive, brands need to embrace data-driven marketing.
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