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Evi Katsoulieri

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When Google Chrome stops supporting third-party cookies in 2022, it will be the end of a nearly 30-year era in digital marketing as the industry decisively shifts toward consumer privacy. Though marketers shouldn’t lose sleep over the coming change to data collection practices, it’s important to spend 2021 securing alternate data sources to compensate. One of the primary ways that you can ensure you’re ready for this cookie-less future is by collecting your own sources…

As one of the most widely adopted forms of advertising, email has become an expected part of most online consumers’ shopping experience. Many rely on email to learn about new brands and products. E-commerce businesses, in particular, lean heavily on email marketing to connect with consumers, meaning that their ability to succeed depends on a robust email collection strategy. In this article, we’ll explore the importance of email marketing and dig into the best ways to…

Email marketing is one of the most effective marketing tools available because it results in high conversion rates and ROI. However, a stellar email marketing strategy is useless without an equally stellar email list. You need people to be on the receiving end of your email marketing campaigns.  So, how do you get those people? Great question! The answer is simple: an email capture tool.  Email capturing enables you to legally collect email addresses from your…

E-commerce businesses lose an estimated $4.6 trillion each year due to cart abandonment — over 3/4 of shoppers leave items in their cart without purchasing. It’s a massive number that impacts the bottom line of every e-commerce store.  The most common antidote to cart abandonment is an abandoned cart recovery email campaign that targets cart abandoners with relevant messages intended to drive website traffic and sales completion. The most effective of these campaigns work in…

“Consistency is key” is one of those phrases so widely and frequently used it’s pretty much impossible to identify its origin. And while it’s the kind of advice with appeal ranging from marketing experts on virtual stages to angry couches in locker rooms, it’s actually quite relevant to cross-channel marketing.   As the name implies, cross-channel marketing uses multiple marketing channels — including digital ads, email, TV, social media, and/or a brand’s website — to promote…

Shopping cart abandonment happens to all e-commerce retailers, no matter how small or large. Shoppers can be fickle: They may browse for other deals, get distracted, or perhaps never had any intention of checking out in the first place (and simply enjoy the thrill of the chase). No wonder the average cart abandonment rate hovers around 77%. Still, seeing marketing efforts fail to guide conversions successfully can be a massive headache for brands. It’s up…

Consider Dolly Parton among the rarest celebrities: She appeals to both sides of the political spectrum. According to market research company YouGov, 65% of U.S. men and 75% of U.S. women have a positive opinion of her. There’s little else American consumers agree on like this nowadays — except perhaps email. Research shows nine out of 10 U.S. consumers used email service in 2019. This means any brand can theoretically use email marketing to reach…

Do you know what Away, Quip, and Glossier have in common? Sure, they’re all hip, D2C companies targeting millennials and Gen Zers, but there’s a surprising fact you may be unfamiliar with — all of them rely heavily on direct mail marketing.  Yes, direct mail is no longer associated with antiquated power washing service flyers or supermarket coupons. Instead, with all the focus on social media, influencers, and other forms of digital marketing, the old…

If your week isn’t as sparkly and fantastic as you’d like, that’s about to change, because we have a *new* Growth Stories episode with Payton Jewelry waiting for you! 💍✨ Carson Ward, AdRoll’s Customer Success Manager — In Life, walks us through how Payton Jewelry uses and optimizes AdRoll’s E-Commerce Marketing platform to contribute to their ongoing success. Email Capture One of the first actions the Payton team took with the new AdRoll platform was…

In this week’s episode, we chat with Aaron Contreras, Volcanica’s Director of Coffee, about all things manufacturing, customer retention, and automation. To say that Aaron is a “coffee connoisseur” is an understatement — he’s been an active part of the family business since the age of six. And in this episode, he delves into the family story behind the brand — starting with how they built the company from the ground up in their garage…