Author

Evi Katsoulieri

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“Consistency is key” is one of those phrases so widely and frequently used it’s pretty much impossible to identify its origin. And while it’s the kind of advice with appeal ranging from marketing experts on virtual stages to angry couches in locker rooms, it’s actually quite relevant to cross-channel marketing.   As the name implies, cross-channel marketing uses multiple marketing channels — including digital ads, email, TV, social media, and/or a brand’s website — to promote…

Shopping cart abandonment happens to all e-commerce retailers, no matter how small or large. Shoppers can be fickle: They may browse for other deals, get distracted, or perhaps never had any intention of checking out in the first place (and simply enjoy the thrill of the chase). No wonder the average cart abandonment rate hovers around 77%. Still, seeing marketing efforts fail to guide conversions successfully can be a massive headache for brands. It’s up…

Consider Dolly Parton among the rarest celebrities: She appeals to both sides of the political spectrum. According to market research company YouGov, 65% of U.S. men and 75% of U.S. women have a positive opinion of her. There’s little else American consumers agree on like this nowadays — except perhaps email. Research shows nine out of 10 U.S. consumers used email service in 2019. This means any brand can theoretically use email marketing to reach…

Do you know what Away, Quip, and Glossier have in common? Sure, they’re all hip, D2C companies targeting millennials and Gen Zers, but there’s a surprising fact you may be unfamiliar with — all of them rely heavily on direct mail marketing.  Yes, direct mail is no longer associated with antiquated power washing service flyers or supermarket coupons. Instead, with all the focus on social media, influencers, and other forms of digital marketing, the old…

If your week isn’t as sparkly and fantastic as you’d like, that’s about to change, because we have a *new* Growth Stories episode with Payton Jewelry waiting for you! 💍✨ Carson Ward, AdRoll’s Customer Success Manager — In Life, walks us through how Payton Jewelry uses and optimizes AdRoll’s E-Commerce Marketing platform to contribute to their ongoing success. Email Capture One of the first actions the Payton team took with the new AdRoll platform was…

In this week’s episode, we chat with Aaron Contreras, Volcanica’s Director of Coffee, about all things manufacturing, customer retention, and automation. To say that Aaron is a “coffee connoisseur” is an understatement — he’s been an active part of the family business since the age of six. And in this episode, he delves into the family story behind the brand — starting with how they built the company from the ground up in their garage…

In 2020, an estimated 306.4 billion emails will be sent every day. Over 50% are promotional in nature. Now, take into account that just over 20% of these are undelivered or go straight to the spam box. That represents an awful lot of missed opportunities. Literally millions of marketing emails sent by brands and businesses are not just unopened or unread — they are not even making it to the customer’s inbox. Email deliverability is…

It’s that time again — are you ready for another exciting episode from our Growth Stories series?  In this week’s episode, it’s all about Payton Jewelry. Just in case it’s slipped your mind, Payton Jewelry produces elegant and easy-to-care-for jewelry that’s made from a combination of wood, stone, leather, metal, and silver. Their pieces are versatile and designed in such a way that you can rock the same necklace at a casual or formal event. …

As you probably know (because we’ve been excitedly talking about this for weeks now), a thrilling journey is afoot. We’re following the progress of the Volcanica Coffee and Payton Jewelry teams as they begin to use the new AdRoll E-Commerce Marketing platform — and it’s time for episode 2 of our Volcanica Coffee series! 🔥 A quick recap on Volcanica Coffee: they’re committed to providing the most quality gourmet coffee from volcanic regions around the…

Email is by far one of the most successful and preferred forms of digital marketing. Consumers believe that email will still be around in 10 years over even Facebook or Twitter. More than 40% of Americans sign up for brand discounts and offers via email, and 59% of B2B marketers say that email is their top channel for revenue generation. If all that’s not enough, increased access to customer journey data can make email even…