Author

Evi Katsoulieri

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Marketing teams are continually searching for the perfect email cadence. Since audiences and industries vary, and consumers continue to adjust their expectations and preferences, this is a common question without a single definitive answer. However, it’s important to analyze because email workflows that aren’t optimized can miss opportunities to convert more, or even offend recipients.  If you send too many emails too quickly, your list and most internet service providers (ISPs) are more likely to…

As an e-commerce business owner, it’s wise to invest time and energy into your email marketing strategy. Why? Because email marketing provides an extremely high return on investment (ROI) — 122% or 4x higher than other forms of marketing. But to find success, you need to build an email list that’s strong and healthy.  While you may be tempted to purchase an email list instead of spending the time to build one, don’t do it.…

Can you rekindle the romance when the thrill is gone? In other words, can you re-engage your customers through writing insightful win-back email copy?  To run a successful business, it’s important to keep long-term, loyal customers. After all, on average, 40% of revenue comes from repeat business. So, when your customers stop engaging with you, or unsubscribe from getting your emails, you don’t want to let them go lightly. You need a strategy to get…

Email subject lines are the first thing that email recipients see in their inbox. It’s your introduction to the viewer, and it determines whether they will choose to engage with your brand or not. Those 40 characters could get someone excited to read your email or annoy them enough to send it straight to the junk folder.  Subject Lines: Best Practices Creative, compelling, and informative email subject lines capture the interest of recipients and encourage…

Companies all over the world are doing their part to help out during the coronavirus outbreak. In addition to offering resources and contributing to important causes, brands are also altering their imagery and messaging to help promote safety and unity (in spirit).  Below, we take a look at how well-established companies such as McDonald’s, Chiquita Banana, and Coca-Cola are encouraging social distancing through their logos and taglines.  McDonald’s  McDonald’s was one of the first brands…

Many people use emojis while texting — it breathes life into the conversation and reinforces the meaning behind the words (ex. “Wow, I can’t believe I ate that whole pizza by myself 🍕😵”).  So, if you’re wondering whether you can do the same with your social media and email marketing efforts, the answer is yes 👌 — but within reason. Let’s explore the pros and cons of emoji marketing.  What Are Emojis? Emojis are small animated…

Email is the lifeblood of e-commerce brands. Why? Because email marketing is one of the most engaging and (if planned well) cheapest marketing strategies out there. With email marketing, you have a lot of freedom — you could control the flow of information your audience gets, the time they get it, and create different paths based on your needs.  If you’re just getting started with email marketing, it may seem a little daunting. However, we’re…

Businesses lose an average of 22.5% of their email database every year. People change emails, opt-out for a variety of reasons, and become inactive. An all too true marketing axiom is that it’s cheaper, faster, and easier to get business from an existing customer than to win a new customer. When subscribers aren’t engaging with your email, it’s essential to re-engage them before they’re gone for good. Not only will you lose business from those…

Why would a person fill up the cart at an online store, make their way to check out, and then leave everything in the cart? That’s the question that many, many online retailers face, both big and small. Around 70% of all online shoppers will leave an online cart before buying anything at all. That’s a lot of cart abandoners who aren’t buying. Did they lose interest? Did they actually not want to buy from…

When it comes to businesses and dealing with customers, first impressions really do matter — so it’s no surprise that most companies consider the welcome email as one of the most important emails in the customer onboarding journey. However, many brands don’t go that extra mile to invest time in creating an automated onboarding email sequence, which is what distinguishes a good impression from a lasting one.  A New Way to Stay Engaged Let’s take…