Proof of Concept: What It is and How to Do It Right
Before developing an idea into a product, there’s a crucial step that every business must take: executing a successful proof of concept. Learn more.
Email marketing is one of the most effective marketing tools available because it results in high conversion rates and ROI. However, a stellar email marketing strategy is useless without an equally stellar email list. You need people to be on the receiving end of your email marketing campaigns.
So, how do you get those people? Great question! The answer is simple: an email capture tool. Email capturing enables you to legally collect email addresses from your website visitors to grow your email list and encourage further engagement with your brand.
There are various email capture tools available that enable you to incentivize your website visitors to hand over their email address. Whether you offer them a discount or free resource in exchange for their most valued possession (i.e., their email), you need a tool to help you create an attractive and effective form for them to do so.
Now, if you type in “email capture tools” into Google, you will see a lot of different options. It can get overwhelming, mainly because not all email capture tools are created equal, and what works for one company may not necessarily work the best for you.
That’s why we’ve created this top-5 list to review the best email capture tools so that you can choose the one that will be most effective for your company.
OptinMonster makes it to the top of the list due to its popularity, functionality, and reasonable price point. Claimed to be the email capture tool anyone can use, OptinMonster offers a range of user-friendly development, targeting, and testing features.
OptinMonster uses pop-ups and slide-ins on your website to convert and monetize website traffic via email collection. Here are the key features that you get when you use OptinMonster:
For more on the importance of A/B testing:
AdRoll offers a robust email capture tool that enables you to find potential customers, grow your email list, and increase revenue. AdRoll’s easy-to-use capture tools provide everything you need to start increasing your subscriber base. With its email marketing and advertising solutions, AdRoll helps you manage the process from capturing emails to engaging with your customers through emails and retargeting ads without the need to juggle across multiple platforms.
Here are email capture features that AdRoll offers to marketers:
Sumo highlights its simple, easy-to-use format to capture the attention of companies looking to boost their email capture capabilities quickly and easily. With a free, basic plan available, Sumo enables you to start gathering emails right away.
Sumo uses list-builders, welcome mats, share buttons, and smart bars to offer companies a variety of ways to capture email addresses on their website. Here are some specific vital features that you get when you use Sumo:
Sleeknote is a pop-up builder email capture tool designed to help you create pop-up website banners that stand out among the rest and increase the rate of email capturing. Tailored to the “busy marketer,” Sleeknote provides a streamlined process for building, testing, and optimizing your pop-up banners.
Sleeknote offers fully customizable pop-up templates that are easy to use and tailor to your brand. Here are some of the advanced features that make Sleeknote, just like their pop-ups, stand out among the rest:
For more on the effectiveness of pop-up ads:
Bloom is an email capture tool for WordPress with the option to create an unlimited number of forms for a variety of website pages. Known for helping companies create attractive pop-up banners with its vast customization capabilities, Bloom seamlessly integrates with many email platform services and offers multiple email capture options.
Bloom offers six different display options to choose from to enable you to test and target your audience most effectively. Along with this versatility, here are additional features you get with Bloom:
Email capture tools not only enable you to grow your email list and increase sales, but they provide a solid foundation for you to increase brand awareness further and build relationships.
With visitors likely coming to your website right now, there is no time to waste. Choose the ideal email capture tool for your business, customize pop-ups to your brand, and start capturing emails today!
Find out how to quickly and effectively build your email capture with AdRoll and get started with our Marketing & Ads Plus plan now.
Last updated on August 16th, 2022.