The best way to measure impact is through honest feedback from the people using our tools. We know that, which is why we’re proud that AdRoll has maintained its strong trajectory in the G2 Spring 2026 Report.
The dual AdRoll platform continues to show momentum: AdRoll, our multi-channel advertising solution for converting and retaining customers across web, social, video, mobile, DOOH, and CTV; and AdRoll ABM, our full-funnel ABM solution with predictive insights, dynamic audiences, and multi-channel advertising to drive pipeline.
This spring, both platforms earned top-tier rankings. Here are some of the categories where we took home the prize.
Our customers’ success translated into an incredible season on G2, with AdRoll and AdRoll ABM appearing in 588 global reports and earning 159 badges. Earning the #1 spot in 20 of those reports testifies to customer achievements in our platform. Here are a few of the reports where we led the way:
Regional Grid Reports for Retargeting and Mobile Advertising: Europe, EMEA, UK, and Asia Pacific
Implementation Index for Retargeting, Mobile, and Display Advertising
Momentum Grid Reports for Retargeting and Mobile Advertising
Small-Business Implementation Index for Cross-Channel and Mobile Advertising
Relationship Index for Account-Based Analytics and Account-Based Advertising (Mid-Market)
Mid-Market Implementation Index for Retargeting and Display Advertising
Mid-Market Grid Report for Retargeting
AdRoll remains a cornerstone for mid-market businesses. We’ve secured the Leader badge in Mid-Market Retargeting, Display Advertising, Mobile Advertising, and Cross-Channel Advertising.
Most Implementable in Retargeting, Mobile Advertising, and Display Advertising: This recognition highlights our user-friendly experience. We make it easy to launch and scale high-impact campaigns without the technical baggage.
G2’s Users Love Us Badge: Our dedication to the user experience has once again earned us the "Users Love Us" badge. This is awarded to platforms that consistently receive outstanding reviews.
AdRoll ABM is all about helping you get your message in front of the right accounts at the right time. Our latest rankings show proof that our customers are successfully using these tools to drive B2B results.
Leader in Account-Based Advertising, Retargeting, Account-Based Analytics, Display Advertising, Demand Side Platform (DSP), Cross-Channel Advertising, and Native Advertising: That’s a big list of categories. To us, it’s a reflection of the many ways our customers are finding success.
Being recognized as a Leader across these seven areas is a wonderful reminder that we’re helping B2B marketers stay connected with their audiences across every touchpoint. We’ve focused on building a toolkit that handles the heavy lifting of ABM.
Best Relationship in Mid-Market Account-Based Analytics and Account-Based Advertising: We’ve always aimed to be more than just another login in your bloated tech stack. This recognition is especially important because it comes directly from our users.
G2’s Users Love Us Badge: Reflecting the high standard of the entire AdRoll platform, AdRoll ABM also secured the "Users Love Us" badge.
Our goal is always to build tools that enable advertisers to achieve their goals, whether that’s through wide-reaching brand awareness or targeted ABM. These rankings simply reflect the hard work of our customers and what AdRoll enables.
Ready to accelerate your growth this season? Request a demo.
Last updated on April 8th, 2026.
