Find new customers. Drive more traffic. Boost brand awareness.
AdRoll helps you reach new prospects at the right time, for the optimal price.
Feed your marketing funnel using a strategy that fits your goals
1. Generate awareness among ideal prospects who aren’t yet familiar with your business
2. Bring prospects to your website or app to drive interest and consideration
Never overpay for ad impressions again
Once you select your campaign goal, our AI-powered bidding algorithm will do the hard work for you. Using 10+ years of industry, consumer, and historical performance data, BidIQ automatically bids on the most opportune ad placements for the best price, every time.
Meet new customers wherever they go
Run brand awareness campaigns across a variety of channels, including display, social media, connected TV, and more. Cast a wide net or get granular with targeting refinements like time of day, geographical location, or device type.
Target your ideal audience, your way
Contextual targeting
Showcase your brand alongside the content your ideal customers are already viewing. Just specify your audience preferences and our AI will automatically place your ads on the most relevant websites.
Lookalike targeting
Get in front of new contacts who behave like your current customers. Our AI places your ads in front of new people who visit the same websites, have similar online habits, and live in the same geographies as your existing customers.
Demographics, interests, & behavioral targeting
Plug in what you already know about your best customers — income level, interests, education, etc. — and we’ll find new prospects with those same characteristics. It’s an easy and effective way to not just drive more traffic to your website, but the right kind of traffic.
Featured: Advanced connected TV advertising
Take your brand awareness strategy to the next level with highly engaging CTV ads. Reach into the living rooms of 200 million+ viewers on premium streaming platforms like HBO MAX, Paramount, ESPN, Kayo, and more.
Learn More“We have been running Contextual targeting for many months. It allows us to appear on more premium placements targeting categories linked to Family and Parenting which ensures that we are bringing on new users of the right audience.”
Lyndal Eason
Marketing Manager at Dinkleboo
Need strategic or creative support? We can help.
Work with a dedicated team of experts to help optimize your campaigns and get the most out of the AdRoll platform. Benefit from weekly performance meetings, quarterly business reviews, custom creative production, custom reporting, and so much more.
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