Drive Higher ROI with Consistent UTM Tracking
From ads, emails, and SMS to organic social media and everything in between, marketing attribution management is getting increasingly complex. Understanding which channels are driving the most traffic and conversions is the key to campaign optimization, which is why an effective UTM (Urchin Tracking Module) strategy is critical to having a successful ecommerce marketing strategy.
Join this 30-minute virtual event to learn:
- Why an effective UTM strategy is key to ecommerce growth
- How to build an effective UTM strategy
- Common UTM management mistakes to avoid
- UTM management best practices
Can't make it? No worries! Register to have the recording sent to your inbox afterward.
Laci Long, Sr. Web Marketing Manager at AdRoll
Pat Homes, Sr. Digital Marketing Manager at AdRoll