Connected TV (CTV): What is It, How to Use It, and How to Start
What is connected TV (CTV)? Do I need to invest in it? How does it fold into my existing ad strategy?
You know having a strong marketing mix is critical to your brand's success, but when a new channel enters the market it can be a challenge to determine how it fits into your existing strategy.
Join Diksha Dua, Product Manager at AdRoll, as she dives into the world of CTV. We'll start with the basics of what CTV is (and what it isn't), before walking through how it can be used to compliment your existing digital advertising strategy. You'll leave this session ready to lead the conversation on CTV for your brand.
Key Takeaways:
- What CTV is and how is it used as a marketing tool today.
- The difference between CTV, traditional linear TV, and display video ads.
- Opportunities for CTV: audience targeting, complimenting your existing display strategy, and more!
Sam Varga - Sr. Manager, Global Field Marketing at AdRoll
Frequently Asked Questions
What is the core difference between CTV and traditional linear TV advertising?
CTV combines the massive reach of television with the precise targeting and measurement capabilities of digital advertising, while traditional linear TV relies on fixed scheduling.
How does CTV fit into an existing digital advertising mix?
CTV is used to complement your existing strategy by primarily driving brand awareness, expanding audience reach, and enriching audience targeting data alongside display and search campaigns.
Where can I find a comprehensive guide to CTV advertising strategy and mechanics?
If you're ready to explore the full scope of CTV advertising, our central resource hub covers everything. It provides a detailed look at CTV advertising mechanics, proprietary measurement techniques, and full-funnel strategy. Learn more about CTV with our Connected TV Advertising guide.
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