GUIDE, 19 Pages
Published: March 2017
State of Performance Marketing APAC 2017
A closer look at how to approach retargeting, programmatic advertising and performance marketing.
Why are 74% of marketers changing their attribution model this year?
Why do 30% of Australian marketers spend most of their budgets on measurement alone?
Did you know 80% of marketers use dynamic email based on user behaviour?
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns.
So when we surveyed 350 marketers across Australia, New Zealand and Singapore this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel.
- The challenges marketers are tackling when creating mobile campaigns
- The attribution models marketers are moving toward
- The key performance indicators marketers are using to measuring to determine the success of their campaigns
- The channels marketers are using to run programmatic advertising
- And more!
See how your campaigns compare to those of 350 other marketers.