Marketing & Advertising Trends in 2026

97% of business leaders say AI had an impact on their marketing performance in 2025.

With the rise of AI-powered marketing and a growing customer demand for meaningful connections, businesses are adapting their marketing and advertising strategies as they reshape the marketplace.

In partnership with WBR Insights, we surveyed 100 business leaders across industries to uncover what tactics they’ll use to build trust with audiences, boost performance, and stay ahead of change in 2026.

Inside the guide, you’ll learn:

• How the role of AI in marketing is expanding, especially in areas like search, product discovery, and customer engagement
• Which channels are showing the most promise for 2026 and how top brands are diversifying their media mix
• How businesses are shifting their approach to owned media channels like email and podcasts
• Why leaders are moving away from mass-market campaigns and focusing on values-driven, community-centric marketing instead

Find out where the future of marketing and advertising is headed — and how you can help lead the way. Download the full report today.