How Brands Blossom in a Time of Change

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John F. Kennedy is credited with popularizing the quote, “In the Chinese language, the word ‘crisis’ is composed of two characters, one representing danger and the other, opportunity.” That perfectly describes the current confluence of crises — there’s danger, and a real human cost to the events going on, but there’s also tremendous opportunity.

Case in point: While millions of businesses have been thrown into a tailspin, many brands have seen increased demand from consumers. As it turns out, the nationwide lockdowns have inspired consumers to use their newfound time at home to do everything from improving their environment and finances to investing in their health and pets.

Download our eBook, How Brands Blossom in a Time of Change, to explore the tactics and strategies brands are using to come out stronger. We talk with and gain insight from brands spanning a variety of verticals:

  • Health and wellness
  • Home and garden
  • Finance
  • Petcare
  • Online education