Industry: Education

Use Case: Attract new customers

Breakdown

The Professional Association of Diving Instructors (PADI) was looking to increase their overall CTR, improve engagement among website visitors and new audiences, and drive more conversions. By pairing AdRoll’s extensive capabilities with video ads, PADI saw tremendous results. For their most recent campaign, video ads delivered a 6x and 2.8x higher CTR for prospecting and retargeting, respectively.

For their most recent campaign:

Video ads delivered a 6x and 2.8x higher CTR for prospecting and retargeting, respectively.

Key Takeaways

  • A/B testing between ad types (e.g., display vs. video) helps inform campaign optimizations

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