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PADI Case Study Breakdown
“Our account manager, Justin, has supported our efforts and bolstered our understanding of the AdRoll Growth Marketing Platform, which has been key to making our video campaigns successful.”
— Natalie Kelley
The Professional Association of Diving Instructors (PADI) was looking to increase their overall CTR, improve engagement among website visitors and new audiences, and drive more conversions. By pairing AdRoll’s extensive capabilities with video ads, PADI saw tremendous results. For their most recent campaign, video ads delivered a 6x and 2.8x higher CTR for prospecting and retargeting, respectively.