97% of first-time site visitors leave without converting. AdRoll brings them back.

Q: What channels does AdRoll retargeting support?

AdRoll retargeting supports the following channels: Display, Native, Video, Mobile, Social (Facebook, Instagram, TikTok, and Pinterest)

Stay relevant and top-of-mind with AI-powered retargeting.

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Ads that work — no heavy lifting required

Launch multi-channel retargeting ads without having to worry about overbidding or bidding on the wrong placements. BidIQ™, our AI-powered bidding engine, optimally targets the right people, with the right message, at the right time.

Create retargeting campaigns that align with your goals

Choose your bid strategy and we’ll retarget prospects based on where they’re at in your funnel. Bring upper-funnel prospects back to your site for further consideration, or target lower-funnel prospects to win conversions.

Grow revenue and loyalty using first-party data

Precise retargeting doesn’t have to rely on third-party cookies. Use data you already have — website and app visitors, CRM contact lists, and ecommerce store signals — to create targetable audience segments.

Get 2x more clicks with dynamic ads

Ecommerce businesses can reach high-intent shoppers with dynamic retargeting ads. After a prospect interacts with your site, serve them ads that feature previously viewed or recommended products across social and the web.

Diversify your retargeting media mix with connected TV

Re-engage website/app visitors and email or CRM contacts on their CTV devices. AdRoll gives you access to over 200 million global viewers via premium TV channels like HBO MAX, Paramount, ESPN, and Kayo, and more.

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Capabilities

We’ve generated over $25 billion in revenue for customers

Reach customers and prospects wherever they go

We partner with leading ad exchanges, giving you real-time access to retargeting ad inventory across millions of brand-safe websites, apps, and streaming platforms.

Expert, AI-powered retargeting

Unlike other platforms that rely on third-party tech or generalized models, our data engine is built from scratch (leveraging 16+ years of consumer activity and campaign performance) and is still getting smarter every day.

Understand what’s moving the needle — and what’s not

Measure campaigns holistically with a full suite of reporting, cross-channel attribution, and benchmarking tools. We’ll pinpoint which channels and campaigns are making the most impact so you can adjust your budget accordingly.

“Knowing we’re in very capable hands with AdRoll frees up so much time and mental energy. We’ve streamlined our brand awareness strategy and retargeting strategy to strengthen OiOi's position as a quality, stylish, and practical diaper bag brand for the current generation of parents.”