Welcome to the retargeting platform that has generated over $25 billion in revenue for its customers.
97% of first-time site visitors don’t convert. Stay in front of prospects until they become loyal customers with AdRoll retargeting.
Ads that work — no heavy lifting required
Launch display, native, and/or video retargeting ads without having to worry about overbidding or bidding on the wrong placements. BidIQ, our machine learning-powered bidding system, optimally targets the right people, with the right message, at the right time.
Create retargeting campaigns that align with your goals
Choose your bid strategy (are you looking for clicks or conversions?) and we’ll retarget prospects based on where they’re at in your sales funnel. Bring upper-funnel prospects back to your site for further consideration, or target lower-funnel prospects to close the deal.
Segment audiences & leverage your first-party data
AdRoll automatically segments your site visitors into groups based on activities such as visiting a certain page, adding an item to cart, etc. Target these segments with retargeting campaigns, or create your own custom audiences to target by uploading your CRM lists or other first-party data.
Get 2x more clicks with dynamic ads
Ecommerce businesses can reach high-intent shoppers with dynamic retargeting ads. After a prospect interacts with your site, serve them ads that feature previously viewed or recommended products across social and the web.
Diversify your retargeting media mix with connected TV
Re-engage website/app visitors and email or CRM contacts on their CTV devices. AdRoll gives you access to over 200 million global viewers via premium TV channels like HBO MAX, Paramount, ESPN, and Kayo, and more.
“Knowing we’re in very capable hands with AdRoll frees up so much time and mental energy. We’ve streamlined our brand awareness strategy and retargeting strategy to strengthen OiOi's position as a quality, stylish, and practical diaper bag brand for the current generation of parents.”
Reach customers and prospects wherever they go
We partner with leading ad exchanges, giving you real-time access to retargeting ad inventory across millions of brand-safe websites, apps, and streaming platforms.
Expert, AI-powered retargeting
Unlike other platforms that rely on third-party tech or generalized models, our data engine is built from scratch (leveraging 10+ years of consumer activity and campaign performance) and is still getting smarter every day.
Understand what’s moving the needle — and what’s not
Measure campaigns holistically with a full suite of reporting, cross-channel attribution, and benchmarking tools. We’ll pinpoint which channels and campaigns are making the most impact so you can adjust your budget accordingly.
We’ve been using AdRoll retargeting for years, and we are very happy with the performance and overall ROI of AdRoll, compared to other global retargeting platforms.
- Dragan S., G2 reviewer
AdRoll delivers consumers to the top and middle of our funnel with superior service. AdRoll purchases media across networks and exchanges enabling reach that can’t be provided by Google or Facebook alone.
- G2 reviewer
