Retarget the inbox with AdRoll Email

Triggered by browsing behavior, AdRoll Email helps win customers with personalized product recommendations, promotions, or cart reminders.


On average, AdRoll Email customers enjoyed open rates of 50–60% and click-through rates of 10–20%.
That’s 2–3x the performance of an average email newsletter campaign.*

*Aggregate data from live AdRoll Email customers since April 2016. Comparison in relation to email benchmark data from Mailchimp.

How AdRoll Email works

A shopper visits your website and provides their email address (via newsletter signup, purchase, etc.).

AdRoll Email triggers a personalized email based on the shoppers behavior on your website (ex: products viewed, cart abandonment, etc.).

Your AdRoll Email campaign brings the shopper back to your website and encourages them to complete a purchase.

How AdRoll Email is unique

Personalization by rich data

Personalize emails with smarter product recommendations based on real-time browsing behavior—not just on past purchases.

Full-funnel solution

Reach high-value web visitors where you know they’ll be: their inbox. Get a more direct line to a more likely customer.

Pay only if it works

With AdRoll Email, you pay only $1 USD for every person who clicks through to your website from an email. Plain and simple.

Easy sync with email tools

Complement your existing email marketing efforts by easily importing email templates, unsubscribe lists, and audience segments.

Fast setup

Set up a campaign in minutes. Get started with performance-optimized email templates and your existing AdRoll audience segments. No code work necessary!

Case Studies


“I love the simplicity of AdRoll Email: it’s easy to use, quick to set up, and has a low price point. The benefits of the platform are significant, with an incredibly high return on investment.”

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“Customers don’t mind receiving multiple emails, as long as the content is relevant to them. They appreciate the specificness of the promotion. AdRoll Email helps by wrapping attention, relevancy, and trust in one email."

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Additional Resources

AdRoll is the most widely used prospecting and retargeting platform.

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