Account-based Marketing

AdRoll ABM vs ZoomInfo:
Precision over bloat. Results over noise.

Don’t settle for “advertising-as-an-afterthought.” Choose the ABM platform that unifies account-based intelligence with world-class execution for measurable revenue impact.

Compare the Value

Trusted by leading B2B brands

Capabilities

Why are B2B leaders switching from ZoomInfo to AdRoll ABM?

Disconnected data becomes streamlined results

By combining identity and intent intelligence into a single platform, AdRoll ABM helps B2B teams launch sophisticated campaigns in days, not months — no technical architect required.

Native, full-funnel, multichannel execution

Rather than white-labeling other companies for high-impact channels like CTV and DOOH, AdRoll ABM natively orchestrates campaigns across the entire funnel. Powered by billions of data points and 16+ years of experience, our AI engines target the right humans with unmatched precision (and no inflated fees).

Designed for growth, not add-ons

Skip the unnecessary surcharges, frustrating usage caps, and confusing tier system you get with ZoomInfo. An AdRoll ABM package includes all essential tools for high-impact advertising and pipeline generation.

How do our services compare?

Comparison between AdRoll ABM and ZoomInfo MarketingOS
Feature	AdRoll ABM	ZoomInfo MarketingOS
Platform Purpose	✅ Purpose-built for advertising + ABM	❌ Ad module on a data platform
Optimization Loop	✅ Closed loop — auto feedback	❌ Manual bridge via GTM Studio
CTV & DOOH	✅ Native on both channels	❌ Third-party routing required
Cost Transparency	✅ Stated budget = working media	❌ Opaque all-in cost, usage fees
Ad Infrastructure	✅ Native BidIQ — purpose-built	❌ Acquired DSP + TTD split stack
G2 Recognition	✅ Best ROI · Easiest Setup · Users Love Us	❌ No comparable ad execution badges
Onboarding Speed	✅ ~1 month	🔺 3–6 months (full suite)
Contact Intelligence	🔺 92M+ B2B Contacts	✅ 260M+ verified B2B contacts

Operations

“Marketing OS lacked an intuitive interface, often requiring operations intervention for basic tasks. In contrast, AdRoll’s demo showcased a far more user-friendly experience. For a lean team, their dedicated content and engagement support is a significant competitive advantage.”