AdRoll Blog

• What is a Full-Funnel Marketing Strategy?

  By addressing all stages of the funnel, you can reach your customers wherever they are and be available for them when they finally make a purchasing decision. Let’s go over each funnel stage and the marketing strategies that support them with some examples.

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• Best Practices in Marketing Attribution: Harnessing Advanced Data Insights for Precision Marketing

  Let’s dive into the key data practices ensuring reliable attribution modeling: preserving data quality, employing deeper granularity, data normalization, data governance, and implementing multi-touch attribution (MTA) models.

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• AdRoll + Improvado Unlock the Power of Marketing Data With Cross-Channel Attribution

  Through this partnership, AdRoll customers can access enterprise-grade premium analytics in a user-friendly interface at a competitive price point.

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• How to Attribute Your Multi-Channel Marketing Strategy

  Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.

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• 5 Elements Every Insurance Ad Campaign Needs

  The world of marketing insurance is highly competitive, with a variety of brands vying for the attention of the same audiences. How do you stand out from the rest?

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• What is Connected TV (CTV) Advertising? A Beginner's Guide

  Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.

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• Engaging Audiences Through Gamification and Interactive Content

  In a digital ecosystem inundated with advertisements and distractions, capturing and retaining audience attention requires more than just flashy visuals and catchy slogans. Learn how to gamify with these tips.

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• Voice Search and Advertising: Adapting to Changing Consumer Behaviors

  With the rise of virtual assistants like Siri, Google Assistant, and Alexa, consumers are turning to voice commands to search for information, make purchases, and interact with brands. Advertisers must adapt their strategies to effectively reach and engage with these consumers in this era. Click here to learn.

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• Unlocking the Power of Twitch Advertising: Connect With Your Audience Where They Live and Play

  When it comes to the vast landscape of online advertising, platforms like YouTube, Facebook, and TikTok often steal the spotlight. Enter: Twitch. A place where your audience may be spending more and more of their time. Click here to learn more.

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