We've pulled together a guide how to maximize advertising budgets while consumers tighten their wallets, including budget forecasts, shifting channel trends, and what marketers should be doing now. You might be pulled into meetings about how your advertising team plans to adapt. Be prepared!
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Consider this post a breathing FAQ for all of your economic downturn questions, with answers and effective management strategies from our team of marketing experts.
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Advertisers need a DSP that drives campaign performance without sacrificing user privacy. AdRoll’s ability to activate third- and first-party data with its unique BidIQ bidding technology and privacy-forward targeting strategy is precisely what advertisers need to succeed going forward.
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If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
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During this time of economic uncertainty, it's important for brands keep to customer engagement alive. Here are some helpful tips on how to do so.
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How do AdRoll and MNTN compare when it comes to features, pricing, pros, cons, and use cases? We’ve got the answers.
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Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
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CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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