UnRolling the Warriors Brand: How an Obscure Team Became a Global Brand
You may not root for the Golden State Warriors, but if you’re hoping to score some branding wins, they’re the team to watch out for.
Don’t write off Pinterest as just a place for DIYers and home chefs — Pinterest shoppers spend twice as much per month than users on other platforms.
Here’s everything you need to know about paid ads on Pinterest, plus a checklist for your first campaign.
✅ Create a Pinterest Business account.
✅ Set up your profile and connect it to your ecommerce store.
✅ Make sure your Pinterest tag is set up correctly.
✅ Determine your Pinterest ad objective
Brand awareness, video views, consideration, conversions, or catalog sales
✅ Choose your Pinterest ad type:
Idea Pin: Short video segments or a series of <20 graphics, similar to Instagram Stories
Try On Product Pins: A virtual “fitting room” experience using augmented reality (you’ll need to work with a Pinterest account manager to get started)
Collections Ad: Either a featured video or image with three supporting media pieces (delivered to mobile users only)
Carousel Ad: Resembles organic Pins
Promoted Pins: A “boosted” existing Pin
Shopping Ad: A single image or video pulled from your product catalog
✅ Check that your creative follows the proper ad specs.
✅ Choose your budget and bidding approach (custom or automatic bidding).
✅ Select your campaign duration and run dates.
✅ Create your target audience (age, gender, location).
✅ Upload the creative, headlines, and copy for your ads.
Consider adding a text overlay to your images to help users quickly understand your message.
Use Pinterest’s trends page to see what’s currently popular.
For titles, only the first 30-35 characters will show up in users’ feeds, so make them count.
Ensure your video ads work with the sound turned off — add captions and text for silent storytelling.
Vertical images on Pinterest perform better than square ones.
Add your brand name or logo to your images or videos whenever possible.
✅ Launch your campaign!
✅ Monitor your results continuously with Pinterest Analytics to identify optimization opportunities.
Don’t stop here: Check out how AdRoll’s integration for Shopify can help you achieve even more of your brand goals.
Originally published on March 10th, 2022, last updated on March 10th, 2022.