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It’s that time again — are you ready for another exciting episode from our Growth Stories series? 

In this week’s episode, it’s all about Payton Jewelry. Just in case it’s slipped your mind, Payton Jewelry produces elegant and easy-to-care-for jewelry that’s made from a combination of wood, stone, leather, metal, and silver. Their pieces are versatile and designed in such a way that you can rock the same necklace at a casual or formal event. 

We chatted with their marketer, Annie Sikorski, about how they’ve created a strong brand identity that sets them apart from competitors. Spoiler: Every piece of jewelry is designed and handmade in their studio with a secret ingredient: Love. ♥️

Image: Payton Jewelry

And Kristi Payton, designer and founder of Payton Jewelry, is always spinning with ideas of the next trend and what to craft next. This continuous need to innovate is essential because the world of fashion and jewelry is fluid and competitive; you need to update your product range and add up to date trends to your store to keep customers engaged and loyal. 

payton jewelry image
Image: Payton Jewelry

Hold onto your pearls — in this week’s episode, you’ll discover: 

  • How Payton’s team is always thinking ahead and looking for the next trend 
  • The importance of knowing the origin and the uniqueness of your product when promoting it at the retail store

If you haven’t already, catch up on last week’s episode

Evi Katsoulieri
Author

Evi is the Email Marketing Associate at AdRoll. She is passionate about testing out growth strategies that enable users to leverage AdRoll capabilities across the lifecycle stages. In her free time, she enjoys traveling, cooking Mediterranean specialties and spending time with her dog.