There are a variety of ways for marketers and e-commerce store owners to grow their businesses. If you are interested in how to promote your Shopify store, you’ve come to the right place. How you promote your Shopify store will depend on your product, marketing budget, and available time. However, with various digital marketing tools and strategies available, there is an option for everyone. Let’s dive right into how to promote your Shopify store using popular digital channels.
How to Promote Your Shopify Store Using Social Media
Social media platforms, such as Facebook, Instagram, and Pinterest, are among the top ways to promote your Shopify store. With billions of users worldwide, you have the potential to reach and engage your target customers through social media.
The first, most important, and least expensive way to use social media to promote your Shopify store is by posting organic content on your platforms. This can be anything from product highlights to customer reviews and user-generated content (UGC) to behind-the-scenes photos and videos of your business operations. Social media is excellent for building brand awareness and trust.
For more information on best practices for user-generated content:
By posting high-quality photos, relevant videos, and engaging captions, you can get personal while remaining professional by posting on your social media feeds and utilizing the “stories” feature on Instagram and Facebook.
You can also promote your Shopify store on social media by investing in paid ads. While original content can only go so far on its own, if you put a little money behind your posts, you can reach a substantially larger audience. Check out this Shopify guide to Facebook ads for best practices regarding how to promote your Shopify store using paid social media advertising.
For more information on how Facebook Ads work with Shopify:
Influencer marketing — where people with large followings promote your products on social media, often in exchange for free products or money — is another way to quickly get your product in front of new audiences. By partnering with influencers, you also build brand trust.
How to Promote Your Shopify Store Using Email Marketing
There are so many email marketing campaigns you can create depending on your business goals. If you want to engage new or potential customers, create a “Welcome” email series. If you wish to retain existing customers, create a “Loyalty” program, and stay connected with your loyal customers through email. If you’d like to better engage with your potential customers via email, create a robust email capture program to entice them to give you their email addresses. You can then share your product information, customer reviews, and current sales and discounts through email.
Automate your email campaigns using triggered emails that automatically send to customers at the optimal time with relevant messages that will promote your Shopify store without it feeling like spam. This ensures that the right people are being reached at the right time with relevant content, rather than one big general email being sent to everyone on your email list.
For more information on triggered emails:
How to Promote Your Shopify Store Using Display Ads
Using display ads alongside your email marketing promotional strategy will strengthen your marketing efforts and increase sales. This way, not only will you show up in people’s inboxes, but you will also show up while they are browsing the internet. An effective way to advertise your store on other websites is through contextual advertising, in which you choose where to show your ads based on the content on the other website.
For more information on combining display ads with your email marketing:
When using these strategies together, be sure to promote consistent, personalized content to an audience segment. Doing so will increase brand awareness, trust, and engagement.
How to Promote Your Shopify Store Using Your Website
Are you into blogging? If not, it’s time to get started because blogging is another way for how to promote your Shopify store by using your website platform. Even if you are selling a product, you will increase website traffic and convert more visitors into paying customers by producing quality content and regularly posting on your website’s blog. Here’s how blogging works to promote your Shopify store.
First, when you write content optimized for SEO, you increase the likelihood of ranking high in Google search results. This means when your target customer is searching for a solution to their winter glove needs, your website will pop up (that is, if you sell winter gloves and write an engaging blog post about it). Studies show that over 60% of consumers have made a purchase based on a blog post. Content sells.
For information on best practices for contextual targeting:
Second, blog posts help build relationships and trust with your new and existing customers. The more they get to know and engage with your brand, the more likely they will be to make a purchase. Studies show that it takes an average of 56 touchpoints for a potential customer to convert into a paying customer. By posting relevant content as a marketing strategy, you increase the touchpoints available to move visitors through their customer journey.
How to Promote Your Shopify Store Using Paid Search
When it comes to digital advertising, there are so many types and channels, and strategies available. With Google Ads being the most common paid search platform, the basics of paid search include a target audience, a relevant SEO keyword, and a product to highlight.
You can put money behind a particular product or landing page and bid on relevant keywords under which you want this page to appear. If you win the highest bid, your ad will show up in Google search results when someone searches for the keyword or phrase chosen. While the investment for paid ads is more than other forms of Shopify marketing, you will see an increase in relevant website traffic, a high ROI (return on investment), and immediate results.
For information on how to optimize a blog for SEO:
Promote Your Shopify Store With AdRoll
If you are looking for the best way to implement these marketing strategies for your Shopify store, check out our Shopify app. You can reach your ideal customer with relevant ads, email marketing strategies, and targeting and retargeting tools. Plus, with knowledgeable marketing support available, you are never alone when it comes to learning how to market your Shopify store.
Wilson is the Sr. SEO Marketing Manager at AdRoll.