How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Here’s everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
Many people use emojis while texting — it breathes life into the conversation and reinforces the meaning behind the words (ex. “Wow, I can’t believe I ate that whole pizza by myself 🍕😵”). So, if you’re wondering whether you can do the same with your social media and email marketing efforts, the answer is yes 👌 — but within reason. Let’s explore the pros and cons of emoji marketing.
Emojis are small animated icons and images used in mobile messages and web pages. They exist in various genres, including facial expressions, types of food, everyday objects, and animals. They’re often confused with emoticons, but the difference is that while emojis are actual images, emoticons are built from keyboard characters when put together a certain way.
The stats don’t lie — according to Hubspot, emojis drive engagement across social media, email, and mobile:
So, why are emojis so good at driving engagement? The Emojics blog sums it up nicely:
When people look at an emoji, their brain behaves in the same way as when they look at a real human face.
This is particularly important because a significant percentage of consumers find out about their products and shop online. There’s no salesperson to say “hello” to you when you visit a brand’s social media page, or a person to walk you through the new products when you click to open an email. Online interactions lack the warmth and friendliness that an in-store experience offers, and the use of emojis could help mitigate that.
There are many benefits to using emojis, but on the flip side of the coin, there are also cons to using these cute icons. Let’s dive into some below:
Emojis by themselves mean little — there needs to be a delicate balance between the right marketing message, emotion, and intent for an email or social post to work. Here are some best practices to consider in order to drive engagement:
And in the case of emails, your emoji-riddled emails will probably wind up in the spam folder.
Emojis are an excellent (and easy!) way to add a dash of color and personality to your marketing messages. However, before you start pumping out the hearts and smiley faces, be sure to do research on your audience and keep the above best practices in mind. We’re confident that in no time, you’ll find an emoji cadence that you and your audience will have fun with. ✨
Last updated on September 16th, 2022.