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How to Build an Abandoned Cart Email [CHECKLIST]

Angie Tran

Content Marketing Manager @ AdRoll

No matter who you talk to, you’ll never hear someone say they like abandoned carts. As the average cart abandonment rate hovers around 70% across industries, ecommerce brands have lost a whopping $4.6 trillion in potential revenue. 

It’s not all bad, though. With a 46.1% open rate, cart abandonment emails are a fantastic way to recover lost revenue and reengage shoppers — that is, if you know how to use them correctly. 

From a captivating subject line that makes the email impossible not to open to an overall message that drives urgency around recovering their cart immediately, writing the perfect cart abandonment email requires equal parts skill and creativity. That’s where our abandoned cart email checklist and template come in. 

Using our checklist, craft different elements of your email while considering some essential best practices. You’ll then plug everything into a template, and boom! You’ll be one step closer to recovering all your pesky virtual window shoppers.

how to build a abandoned cart email checklist
virtual template to design abandoned cart email

Fill out the checklist above and then plug everything into a template like this one!

Pro Tips:

  • After launching a series of abandoned cart emails, don’t forget to address the potential back end issues that might be responsible for your abandoned carts (such as checkout process issues, mobile unresponsiveness, and unexpected shipping costs). Use this guide to help. 

  • Looking for pre-designed email templates with graphics and buttons? AdRoll’s email template library has you covered. 

  • Once you have the copy down, AdRoll can help segment your audience, prepare the email sequence, and deliver abandoned cart emails straight to your shoppers. Learn more about how we can level up your cart abandonment email efforts

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