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Sophia Chen

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Since its introduction in 2015, Amazon’s Prime Day — the two-day shopping frenzy where the tech behemoth offers thousands of online deals — has become the epitome of the mid-July back-to-school sales season. (In 2019, Prime Day sales amounted to $7.16 billion!) Even for non-Amazon sellers, Prime Day is a massive opportunity for boosting sales. Beyond the platform, large e-commerce retailers have experienced a 64% increase in their U.S. e-commerce sales on Prime Day than…