Microholidays are niche observances B2B and B2C brands can use to advertise and market their products with less competition. See our list of recommended microholidays and ideas for connecting with your customers.
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We've pulled together a guide how to maximize advertising budgets while consumers tighten their wallets, including budget forecasts, shifting channel trends, and what marketers should be doing now. You might be pulled into meetings about how your advertising team plans to adapt. Be prepared!
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During this time of economic uncertainty, it's important for brands keep to customer engagement alive. Here are some helpful tips on how to do so.
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Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
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Programmatic advertising strategy requires knowledge of its terms. Once you have a better handle on its jargon, you can understand which metrics to optimize and which platforms enable your success.
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With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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