Economic Downturn FAQ for Advertisers
Consider this post a breathing FAQ for all of your economic downturn questions, with answers and effective management strategies from our team of marketing experts.
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Advertisers Not Impacted by Google's Generative Search — Yet
Google, in their words, recently began “supercharging Search with generative AI.” However, Google runs on advertising revenue, so don’t expect complete abandonment of site links in favor of a chatbot experience.
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10 Key Features of a Programmatic Advertising Platform
Programmatic advertising helps advertisers reach multiple audiences with unique messaging simultaneously. Not all programmatic ad platforms are equal, which is why we’ve put together this guide with defining features to help you decide.
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How to Create a Programmatic Advertising Strategy
Programmatic advertising is vital for brands to effectively target audiences with precision. Developing a programmatic strategy allows marketers to maximize their ad spend and achieve better results by automating the buying process and leveraging real-time data.
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Best Practices for Programmatic Advertising
Leveraging programmatic ads effectively requires a strategic approach. In this blog, we cover some programmatic best practices to ensure you get the most out of your campaign budget.
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How to Use Instagram Story Ads for the Holidays
Instagram Stories engage millions of users every day. Are you using them to their full potential? Click here to find out how you can use this ad type to boost holiday campaign engagement.
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Actionable Insights: How to Set Up Your Digital Marketing Analytics
When digital marketing analytics are set up correctly, they are a powerful tool for marketers, enabling them to make data-driven optimizations. Learn more.
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5 Retargeting Strategies for Social Media
96% of first-time site visitors to a site aren't ready to complete a purchase. Follow along as we go over how social media retargeting can mitigate this.
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3 Tips for Leveling Up Your Message Segmentation and Cart Abandonment Retargeting
How can you turn browsers into buyers? Here's how to craft and segment your remarketing messaging to win back cart abandoners.
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