This tactical guide will give you the strategies you need to reduce shopping cart abandonment, reduce friction in your checkout process, and increase purchase rates.
February 8th, 2021 - 6 Min Read
How can you turn browsers into buyers? Here's how to craft and segment your remarketing messaging to win back cart abandoners.
January 7th, 2021 - 4 Min Read
People familiar with your brand are people more likely to buy from you. These creative campaigns have significantly increased brand awareness.
January 4th, 2021 - 7 Min Read
Brand awareness is essential to business growth. Here's how to approach brand building to produce long-term loyalty from customers.
December 21st, 2020 - 10 Min Read
By gathering data, segmenting, and targeting your audiences with behavioral targeting, you can vastly increase your sales and win client loyalty.
December 1st, 2020 - 12 Min Read
Shopify is a great platform for setting up an e-commerce store, but attracting new visitors can be hard.That's where Facebook Ads comes in.
November 4th, 2020 - 6 Min Read
It's frustrating when shoppers add items to a shopping cart, only to abandon the process before checkout. Here arestrategies to reduce total cart abandonment.
March 13th, 2020 - 12 Min Read
How does COVID-19 impact marketing spend? Should you cut spend or increase it? Here are some insights about adjusting your strategy with economic change
December 8th, 2019 - 5 Min Read
If you’re determined to maintain a competitive edge, you should include retargeting in your digital marketing toolbox. Check out these 7 best practices.
While cost per mille (CPM) isn't a metric that one should spend a lot of effort optimizing, it provides an excellent signal for campaign diagnosis.
December 3rd, 2019 - 5 Min Read
Since Black Friday and Cyber Monday make up almost half of holiday shopping traffic, does it make sense to run holiday ads during the holidays?
Short, sweet, practical & actionable. Not your typical newsletter. 📧✨
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